• BASF Corp., 100 Campus Drive, Florham Park, N.J. 07932; 973/246-6000; basf.com.
Creator's Briefs: Lycopene-enhanced concept
BASF exhibited a new product application for beverages at Food Ingredients Europe. Fitting in with the company’s “Think Newtrition” platform, it exhibited LCE beverages, which is a new take on ACE drinks that provide vitamins A, C and E. BASF’s LCE beverage incorporates lycopene for color and antioxidant content. The company offers Lycovit CWD/S for lycopene formulations. The ingredient was developed especially for beverage applications, particularly soft drinks, sports drinks, vitamin juices and fruit juices, the company says.