In time for St. Patrick’s Day 2008, Tullamore
Dew Irish Whiskey is returning to tradition with the launch of crock
packaging. The ceramic crock features a white base with gold inscription,
traditional green neck and cork stopper. The ceramic packaging design pays
homage to original packaging used for whiskey prior to glass bottling, says
the brand, which is marketed in the United States by Skyy Spirits LLC. The
Tullamore Dew crock is available for a suggested retail price of $32.99.
Labatt USA, Buffalo, N.Y., introduced a
special-edition “Real Hockey” 24-bottle pack complete with a
fleece hockey-helmet shaped toque, which is a type of hat. The 24-packs of
Labatt Blue and Labatt Blue Light hit shelves last month and are aimed at
“true blue” hockey fans. The pack will be available this winter
from participating retailers.
Labels slated to grow
U.S. label shipments are forecast to increase 5.1
percent annually, according to “Labels” a new study by The
Freedonia Group Inc., Cleveland. The report predicts labels will be an
$18.3 billion industry by 2011. It also forecasts the best opportunities
for the pressure-sensitive labels, although stretch-sleeve and heat-shrink
labels are reported to advance rapidly as well. The stretch and shrink
segments may increase in use due to the popularity of large beverage
packaging. While paper will continue to be a large part of the market, the
report predicts paper labels slowly will lose market share in favor of the
aesthetic and performance benefits provided by plastic labels.
Dooley’s new look
Dooley’s Original Toffee Cream Liqueur debuts a
new label, bottle design and marketing message this year in the United
States. The bottle’s shape has changed and now features a sleeker
neck and shoulders with a navy, red and gold label. The new look is
designed to win over a younger generation as well as position
Dooley’s as an all-occasion liqueur, says Dooley’s maker, Behn
Originals, Kansas City, Mo. Pastry chefs are another target for the cream
liqueur, which is made with natural flavors and a vodka base.
Exal Corp., Youngstown,
Ohio, announced the successful implementation of its coil-to-can (C2C)
process. The new generation C2C D&I high-speed line is operational in
Ohio and produces aluminum bottles at half the weight of traditional
aluminum offerings. In addition to having a lighter weight, the bottles use
more than 60 percent post-consumer recycled content. The lighter bottles
initially launched in Canada with alcohol energy drink brand Octane 7 and
offer the marketer an advantage of lower lead time and lower costs, Exal
says. The corporation also recently completed a 170,000-square-foot
addition to its Youngstown facility to accommodate the addition of four
extrusion lines that are capable of producing 100 million units a year. The
addition is Exal’s third in four years.
— Exal USA, One Performance Place, Youngstown, Ohio 44502;
I want to hear from you. Tell me how we can improve.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!