With a portfolio as large
as Mesa Distributing’s, its warehouse needs to be organized as
efficiently as possible. Products in the staging area are organized by how
quickly they move.
“When they are loading the trucks, they are just
turning the forklift,” explains Nick Gagliardi, president of Mesa
Distributing and Liquid Investments. “It’s all very close, and
it’s designed to be that way.”
Inside its 170,000-square-foot warehouse in San Diego,
Mesa averages about 23 days of inventory on the floor. The company places
higher volume items closest to the drive-through so enough stock is
available for the night crew to begin loading without the team going
all the way to the back of the warehouse. Beverages also are organized by
the size of the package because it’s beneficial to have the same type
or size of package together for bulk packaging so the layers stack in an
orderly fashion, says Mitch Morgan, vice president of operations. “We
try to group them by size, by category and by how quickly it moves,”
The warehouse also contains two keg coolers —
one around 10,000 square feet that contains domestics and imports, and the
other approximately 6,000 square feet that contains imports, crafts and
Unlike a typical workday, a typical operations day
starts at 6 p.m. Sales orders are transmitted to the information technology
department by 4:30 p.m. so by 6 p.m. the orders are downloaded from the
server into the operations system. At that point, an employee is in charge
of routing the trucks. The trucks are broken down between bulk trucks,
which are pallet-built, and bay trucks. Trucks are loaded between 6 p.m.
and 5 a.m.
Drivers need to be early birds, arriving around 3:30
a.m. “We stagger them usually between 3:30 a.m. and 6:30 a.m.,
depending on what kind of route they have and when their first stop is
open,” Morgan says.
While truck-loading is finishing up and the fleet is
hitting the roads for delivery, the operations team begins the replenishing
process. Mesa possesses its own line-haul department — made up of
nine tractors and 18 trailers — that transports products from the
Miller brewery in Irwindale, Calif. At 4 a.m. the morning operations shift
arrives, and the line-haul trucks have returned so the shift starts
unloading these trucks. At 7 a.m., Mesa allows its outside carriers such as
its import and craft brand suppliers to deliver, and the morning shift
unloads these trucks as well until about noon or 1 p.m.
At 10 a.m. the operations swing shift begins to clean
up the warehouse and take beer from the back of the warehouse and restock
all the staging areas, or the pick areas, where employees build loads for
delivery. The swing shift reloads the warehouse until about 2 p.m. when
trucks start rolling back in. From 2 p.m. to around 8 p.m., the swing shift
hits full gear unloading the trucks. They strip trucks of empty pallets and
kegs and anything that is returned or broken. At this point, the whole
cycle starts over again and the night crew comes back in to load trucks.
From a volume standpoint, Mesa is about 42 percent
bulk, and usually runs about 12 to 14 bulk trucks and 25 to 32
side-loaders, depending on the volume. “If we get really busy we can
pull a couple more bulk trucks out and get up to 16,” Morgan says.
“When volume gets big, we tend to put more volume on bulk because
it’s more efficient to deliver.”
The Liquid Investments fleet is approximately 581
units: 27 straight truck (tractor/trailer combined); 119 tractors; 125
trailers; 22 party trailers for special events; 11 tractors and 21 trailers
for its total line-haul operations in San Diego and Santa Rosa, Calif.; and
roughly 256 cars, vans and pickup trucks.
From a sales standpoint, Mesa’s San Diego
operation has about 46 pre-sell routes and two telephone-sell. For
operations this means between 38 and 45 trucks on the road a day. Morgan
oversees operations for all of Liquid Investments with the help of
operations mangers in each division. In total, Liquid Investments has 560
employees, which breaks down into 275 for San Diego, including the
operations, sales and office support. Sacramento, Calif., employs 170,
Santa Rosa 110 and Grand Junction, Colo., 40.
Always concerned with improving efficiencies, this
past winter Mesa made an investment in operations to place all drivers on
handheld computers. “What that does is allow the drivers to make
invoice adjustments at the store level,” Morgan says. “They are
not scratching information off of an invoice and doing math manually. They
can reprint the invoice with the actual items. So if a case breaks or if a
customer wants to cut something, they can do it and give them a clean
invoice right there at the store.”
This also helps with reconciliation at driver check
in, and gives Mesa the ability to use chain store Electronic Data
Interchange (EDI). “It helps with some of the chain stores as we are
able to send them the order before the delivery gets there. It speeds up
the receiving process for us in the chain stores,” Morgan says.
With Mesa’s San Diego volume increasing more
than 40 percent from the winter to summer months, the operations department
knows that the week before Fourth of July always seems to be its largest
volume week of the year. San Diego experienced a heat wave this year,
causing sales to soar and operations to step up its performance even
further. “The guys have done a great job,” Morgan says.
“They ramp up for the summer, and they know what to expect to meet
I want to hear from you. Tell me how we can improve.
The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox.
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Check back throughout the month for additional content.