Indulgent Diets
Pepsi-Cola North America created Pepsi Jazz, a new line of zero-calorie colas available in Black Cherry French Vanilla and Strawberries & Cream. Consumer research leading up to the launch revealed that the smooth nature of the cola coupled with these aromatic flavors produced a more indulgent experience, the company says.

Pepsi Jazz
Pepsi-Cola North America, Purchase, N.Y.
Telephone: 914/767-6000
Distribution: National
Ingredients: Strawberries and Cream: Carbonated water, caramel color, natural and artificial flavors, phosphoric acid, aspartame, potassium benzoate, citric acid, potassium citrate, caffeine and acesulfame potassium.
Healthy resource
Pacific Organic Produce introduced Purity Organic Be Well drinks, an organic hydration line of enhanced juice drinks offering low sugar, vitamins and antioxidants. The line is started with two flavors — Healthy Energy (pomegranate and raspberry) and Restore (orange, mango and tangerine). Purity Organic uses vitamins and extracts from natural sources; for example, the electrolytes in Restore are from sea salt and the caffeine boost in Healthy Energy is from green tea and guarana extracts.

Purity Organic Be Well drinks
Pacific Organic Produce, San Francisco
Telephone: 415/673-5555
Distribution: Select markets
Ingredients: Healthy Energy: Water, organic white grape juice concentrate, organic evaporated cane juice, organic pomegranate juice concentrate, organic raspberry juice concentrate, organic lemon juice concentrate, organic raspberry flavor, citric acid, ascorbic acid, natural vegetable color, green tea extract, guarana seed extract, grape seed extract, niacin, pantothenic acid, pyridoxine and cyanocobalamin.
Kid friendly
Kids Only LLC introduced Kids Only Bottled Water in collectible bottles that feature cartoons. Kids Only uses licensed characters such as Superman, Scooby-Doo, Bratz and Spiderman, among others, to make water fun for kids. The water will be available in 8-ounce and 16-ounce bottles. A six-pack of 8-ounce bottles retails for $3.79.
Kids Only Bottled Water
Kids Only LLC, Westborough, Mass.
Telephone: 508/836-8697
Distribution: National
Classic iced tea
Coca-Cola North America released Gold Peak, a premium ready-to-drink iced tea. Offered in five flavors — Sweetened, Unsweetened, Lemon, Diet and Green Tea — Gold Peak delivers a home-style iced tea taste in a 16.9-ounce carafe-like glass bottle. Gold Peak’s launch will be supported with an integrated marketing program that includes national print and radio advertising and sampling.

Gold Peak
Coca-Cola North America, Atlanta
Telephone: 404/676-2121
Distribution: National
New green on the scene
After launching white teas earlier this year, Cadbury Schweppes now offers Snapple Green Teas, a collection of green teas that contains 55 mg. of the antioxidant EGCG per bottle. The all-natural teas are made with sugar and are available in Original, Mango and Asian Pear flavors. Snapple Green Tea is packaged in 17.5-ounce bottles, and retails for $1.39.

Snapple Green Teas
Cadbury Schweppes Americas Beverages, Rye Brook, N.Y.
Telephone: 914/612-4500
Distribution: National
Doctor’s call
MD Drinks released Function, a line of physician-developed, all-natural, nutrient-enhanced, and caffeine- and preservative-free beverages. Function Urban Detox in Citrus Prickly Pear flavor contains an ingredient blend that addresses hangover physiology, helps protect the liver, minimizes the effect of pollution on lungs and sinuses, and boosts the immune system, the company says. Function Brainiac — Carambola Punch flavored with rain forest star fruit — improves mental acuity and enhances memory, while Acai Grape-flavored Function Youth Trip uses antioxidants to support strong connective tissue, bones and youthful skin, according to MD Drinks. The Function line is available in 16.9-ounce bottles for around $1.99.


MD Drinks Inc., Santa Monica, Calif.
Telephone: 310/923-0586
Distribution: Select markets
Ingredients: Urban Detox: Water, crystalline fructose, citric acid, natural flavor, salt, calcium carbonate, gum Arabic, ascorbic acid (vitamin C), xanthan gum, glycerol ester of wood rosin, pyridoxine hydrochloride (B6), magnesium oxide, calcium phosphate, nicotinic acid (B3), prickly pear cactus puree, beta-apo-8 carotenal, folic acid and cyanocobalamin (B12).
Alcohol Beverages 815 752 8.4%
Coffee & Tea 662 700 -5.4%
Dairy Drinks & Alternatives, Health Drinks 253 149 69.8%
Fruit & Vegetable Drinks 456 555 -17.8%
Other Drinks 281 218 28.9%
Soft Drinks, Sports Drinks & Bottled Waters 547 386 41.7%
Total Beverages 3,014 2,760 9.2%
Source: Productscan Online (
Thunder rush
Liquid Lightning Inc. introduced two new energy drinks, Liquid Lightning Regular and Sugar Free. The sugar free variety has 5 calories and no fat or sodium. Liquid Lightning provides energy through a mix of juices, taurine and nutrients. The drinks combine the ingredients with a lightly carbonated sensation. Both versions are packaged in 8.4-ounce cans for $1.99, six-packs for $7.99 and bag-in-the-box.

Liquid Lightning
Liquid Lightning Inc., Pompton Lakes, N.J.
Telephone: 888/822-3143
Distribution: Northeast
Ingredients: Taurine, caffeine, vitamin C, vitamins B2, B3, B6 and B12, glucuronolactone, inositol and water.
Vitamins for kids
Wild Waters released a line of fortified, naturally flavored waters for kids. The drinks are enhanced with vitamins and minerals, including calcium, magnesium, zinc, potassium, fiber and vitamins A and C. The made-to-grip 10-ounce PET bottles with a twist-up sport top allow for portability. The label showcases kids performing healthy lifestyle activities from snowboarding to dancing. The waters are available for $0.99 in six flavors: Flippin’ Fruit Punch, Groovin’ Grape, Rippin’ Raz Lemonade, Rockin’ Red Cherry, Kickin’ Green Apple and Twistin’ Tropical Punch.

Wild Waters

Wild Waters Inc., Hingham, Mass.
Telephone: 781/875-1465
Distribution: Northeast, Texas and West Coast
Ingredients: Flippin’ Fruit Punch: Water, natural sweeteners (crystalline fructose, erythritol), minerals and vitamins (calcium lactate, magnesium lactate, ascorbic acid, potassium citrate, zinc lactate, vitamin A), natural flavors and colors, fiber, citric acid, potassium benzoate and potassium sorbate and carmine.
Water with a twist
O Beverages released a line of flavored, non-carbonated waters that contain no sugars or artificial sweeteners. O Water comes in seven flavors, including Lemon and Lime, Mandarin Orange, Mango Orange, Peach, Wild Berry, Strawberry and Plain. The vibrantly colored 20-ounce bottles retail from $1.29 to $1.49.

O Water
O Beverages LLC,
Cambridge, Mass.
Telephone: 617/715-9700
Distribution: National
Ingredients: Peach: Water, natural peach flavor and potassium sorbate.
Think, then drink
Aquamantra combines natural spring water, packaging and quantum physics to inspire consumers “to think, then drink,” the company says. Instead of flavors, Aquamantra has three water “mantras” to identify its current line: I am Healthy, I am Loved and I am Lucky. By combining affirmations with engaging packaging, each bottle becomes a tool to remind the consumer to think consciously about being healthy, lucky and loved. The 1-liter bottles retail for $2.50 to $3.

Aquamantra Inc., Dana Point, Calif.
Telephone: 949/429-4225
Distribution: Select markets
Premium proposition
Pernod Ricard USA collaborated with Young’s Market Co. to create a new premium tequila called Tevado Tequila. Tevado is produced and bottled at Pernod Ricard’s distillery in Mexico. A triple distillation process, combined with six months rest in white oak barrels, results in a reposado tequila with few impurities and a smooth, clean taste. Tevado debuted this summer in California in 1.75-liter, 1-liter, 750-ml. and 50-ml. bottles, along with being available in a Margarita co-pack that includes a 750-ml. bottle and a bottle of Finest Call Margarita Mix. A 750-ml. bottle retails for $19.99.

Tevado Tequila
Pernod Ricard USA, White Plains, N.Y.
Telephone: 914/539-4500
Distribution: California
RTD smoothie
Lund Food Holdings and Blackwatch LLC, owner of the Sola Squeeze brand, released a premium line of Sola Squeeze fruit smoothies. Available in Lunds and Byerly’s stores, the smoothies are pre-packaged in 16-ounce bottles for $3.49 in four varieties — Zen Potion, Scuttle Berry, Big Green and Quite Citrusy. Each variety is high in calcium and fiber. Zen Potion focuses on well being with calming nutrients that help manage stress. Scuttle Berry contains nutrients intended to enhance performance, while Big Green is supercharged with nutrients. Quite Citrusy contains vitamins and nutrients that elevate the immune system.

Sola Squeeze
Lund Food Holdings Inc., Minneapolis
Telephone: 952/927-3663
Distribution: Select markets
Ingredients: Scuttle Berry: Water, apple juice, apple puree, wildberry puree blend (blackberry puree, red raspberry puree, strawberry puree, blueberry puree), banana puree, Concord grape juice, natural flavor, inulin, calcium malate, vitamin B booster pack (niacin, pantothenic acid, pyroxide, riboflavin, thiamin, biotin, (vitamin B12) and ascorbic acid.
At a glance . . .
Leinenkugel Brewing is making its once-seasonal Leinenkugel’s Berry Weiss a year-round offering. In an online vote, more than 2,000 consumers indicated a preference that the beer become a year-round flavor…
Shmaltz Brewing Co., San Francisco, is celebrating 10 years in business with the release of three limited-edition beers throughout the year: Genesis 10:10, Bittersweet Lenny’s R.I.P.A. (a tribute to the late comedian Lenny Bruce) and Monumental Jewbelation. All beers are 10 percent alcohol, and are available in 22-ounce bottles and on draft at select bars…
Wine and spirits
American Beverage Corp., Pittsburgh, released Daily’s Ready-to-Drink Bloody Mary in a 1.75-liter bag-in-box format…
The Soyuz-Victan Group of Companies, New York, will be offering its flagship brand — SV Supreme Vodka — in the U.S. market this fall…
Cuba Libre Restaurant & Rum Bar now is selling Cuba Libre Rum at its Philadelphia and Atlantic City locations, and soon will make it available in retail locations. Produced by Demerara Distillers in Guyana, the rum is available in six varieties: White, Dark, Spiced, 5-year-old, 15-year-old and 21-year-old rums…
Heaven Hill Distillers Inc., Bardstown, Ky., added Grape to its line of flavored 70-proof vodkas. The line now includes 13 flavors, and is available in 1.75-liter and 1-liter bottles...
The Click Wine Group, Seattle, released Clean Slate, a German Riesling in a modern, elegant package…
Soft drinks
Reed’s Inc., El Segundo, Calif., introduced Black Cherry Cream Soda to its all-natural line of Virgil’s Root Beer and Virgil’s Cream Soda. The flavor is available in four-packs for $5.99…
Bottled water
Cott Corp., Toronto, released a line of Disney-branded beverages, including “Cars” fruit drinks, “Finding Nemo” purified drinking water and “The Incredibles” fortified flavored water. All the products are packaged in 8-ounce servings…
Cadbury Schweppes is testing 7 UP Breeze, a flavored sparkling water, in select markets. Breeze is being sold in four flavors: Watermelon, Lemon-Lime, Raspberry and Black Cherry…
Sports and energy drinks
PacificHealth Laboratories Inc., Matawan, N.J., added Lemon Lime flavor to its line of Accelerade sports drinks that have a four-to-one carbohydrate-to-protein ratio…
Lakewood Organic and Premium Juices, Miami, added Lakewood Organic Heart Healthy Pomegranate with Cranberry Blend as well as Heart Healthy Pomegranate with Blueberry Blend to its pomegranate juice line. One 6-ounce glass provides a serving of fruit…
Heartland Spirits Group, Springboro, Ohio, released Bad Juanita’s Mexx Mixx, a ready-to-drink tequila beverage that combines premium tequila with sweetened, carbonated grapefruit and lime flavors. Twelve-ounce cans retail for $1.99 and a four-pack for $6.99…