Anjinomoto breaks into the finished beverage arena
with two amino acid beverages for athletes and the healthy-minded
The Japan-based Ajinomoto Group is probably best known as a supplier of
amino acid ingredients to food and beverage manufacturers. Last month the
company forayed into the finished beverage segment with the debut of its
Amino Vital Puredge ready-to-drink (RTD) and Endurance powdered drink mix
According to the company, the beverages are amino acid
sports supplements that are formulated with pharmaceutical-grade
branched-chain amino acids leucine, isoleucine and valine, plus arginine.
When used before, during and after exertion, these ingredients are said to
help “energize, hydrate, focus and repair.” Other benefits
include supplying energy while combating fatigue; fast absorption to help
prevent dehydration; helping maintain focus during workouts; and
encouraging muscle recovery and repair.
RTD Puredge packs a rich supply of branched-chain
amino acids, a source of muscular energy during strenuous exertion.
Combined with the amino acid arginine, another protein building block,
branched-chain amino acids also deliver what many top athletes report as a
“quicker recovery with less soreness after especially tough
Puredge delivers 740 mg. of branched-chain amino acids
and arginine, with only 55 calories per 8-ounce serving. The
beverage’s ingredients are also delivered at an “ideal osmotic
pressure” for fast and steady absorption, according to the company.
Puredge contains no artificial flavors, colorings or
sweeteners, and is available in Citrus Orange and Fruit Punch flavors. Sold
nationwide at natural and health food stores, the beverage carries a
suggested retail price of $3 a bottle.
Mix & Drink
Citrus Lemon flavored
Amino Vital Endurance Mix & Shake powder is packaged in boxes of five
individually portioned, 24-gram pouches. Each pouch is mixed with 20 ounces
of water prior to consumption. The powder is designed for convenient
thirst-quenching from a squeeze bottle while training or for working out at
Endurance is also available in a 28-ounce 20-serving
canister. Each 20-ounce serving delivers 2,400 mg. of amino acids —
including branched-chain amino acids for muscle energy support and recovery
plus arginine and glutamine for overall health and well-being — plus
32 grams of carbohydrates and a blend of electrolytes, including
phosphorous, magnesium, chloride, sodium and potassium. Endurance delivers
amino acids plus extra carbohydrates and electrolytes athletes need for
strenuous exertion, sustained energy and optimal recovery and repair.
Amino Vital Endurance is available at GNC, Vitamin
Shoppe and Vitamin World stores nationwide. The suggested retail price for
the Endurance Mix & Shake Canister is $29.99, while the larger canister
retails for $39.99.
Both Puredge and Endurance are formulated to be
naturally energizing and are free of caffeine, ephedra and other
According to Anjinomoto, both beverages are
scientifically proven in terms of efficacy and safety, with optimal
combinations of all key ingredients. The company also says the beverages
are designed for long-term “amino acid conditioning,” which is
described as the overall health and well-being derived from having a
constantly, plentiful supply of the amino acids need by fit bodies.
Amino Vital is distributed by the New York City-based
Nutraceuticals Division of Ajinomoto U.S.A.
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
Check back throughout the month for additional content.