Raw Foods International Inc. released Raw, a line of unpasteurized, preservative-free vegetable and fruit juices. When a beverage is pasteurized, many of the nutrients are killed, the company says. Raw uses ingredients that have a medicinal value to the body, such as cucumber, which cools the body down, it says. Raw is available in Cucumber Pineapple Juice, Cranberry Ginger, Carrot Lemonade, Tropical Medley and Beetroot Magic flavors. A 16-ounce bottle retails for $3.89.