In May, AHA Sparkling Water issued a rallying cry with its first-ever ad campaign ― “Can I Get an AHA?” ― which will air live on TV, audio, social and streaming channels.
Choose Fairtrade. Choose the Planet highlights benefits of Fairtrade products, promotes giveaway
June 1, 2021
Fairtrade America, Washington, D.C., announced it has partnered with six Fairtrade certified brands to encourage shoppers to make purchases with people and the planet in mind.
Post-COVID-19, experts note that the “size of the prize” opportunity in the on-premise channel are huge. When making cocktails, rum is surging in popularity as the spirit of choice in piña coladas, mojitos and Margaritas.
Sierra Nevada Brewing Co. officially set a Guinness World Record for the farthest distance thrown by a trebuchet with a projectile weighing 44 pounds and over.
In a move to solidify its market position as the No. 1 hard seltzer brand, White Claw is launching a global platform that takes its lead from the very people that catapulted it to No. 1 in the first place ― its passionate fans.
A new Organic Valley/Ipsos poll finds that 58 percent of parents are guilty of drinking chocolate milk they purchased for someone in their household and more than a third of Americans (39 percent) admit to doing the same thing.
In a one-of-a-kind gaming opportunity, Mountain Dew launched a limited-time mobile game "Zion Shoots. You Score." featuring NBA All-Star Zion Williamson.
In celebration of Cinco de Mayo and May birthday of Dwayne “The Rock” Johnson, the actor and beverage entrepreneur gifted up to $1 million of “Guac on the Rock” with purchase of his Teremana tequila. A new drink gifting app, “Get Your Drink On,” enables users to socially gift a drink to someone in the same bar or in a location across the country.