Marketing

Using social media as a product development tool

Crowdsourcing helps brands develop products to please fans
September 16, 2013

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.


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Skinnygirl goes from spirits to sweeteners

September 16, 2013

Consumers have seen a number of new liquid concentrates hit the market, but now the customization trend is coming to the sweeteners segment.


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Sparkling Ice makes its TV premiere

August 16, 2013

Sparkling Ice made its TV premiere this summer with a 30-second spot dubbed “Dive In.”


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Beverage brands in the social media space

Facebook, YouTube, Twitter offer marketing opportunities
July 15, 2013

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.


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Marketing: Beverage companies set records, share heritage, promote sustainability

Ceviche Tapas Bar breaks the record for the world’s largest sangria
July 15, 2013

According to new research, Champagne does “go straight to your head,” in a manner of speaking.


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RoFo BevDisHeadgear puts beverages on the brain

July 15, 2013

RoFo Enterprise Corp. enables consumers to wear their beverages with RoFo Beverage Dispensing Headgear, which can hold and dispense approximately 67 ounces of a beverage in its watertight container made of lightweight, food-grade-quality linear low-density polyethylene and keep it hot, cold or carbonated, according to Randall Flann, owner of RoFo Enterprise Corp.


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Marketing: Contests, brand partnerships, celebrity endorsements help brands stand out

May 15, 2013

What would the United States be like without beer? A study conducted by John Dunham & Associates, jointly commissioned by the Beer Institute and the National Beer Wholesalers Association, shows that without the beer industry, the U.S. economy could be very different.


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Marketing: Contests, brand partnerships, celebrity endorsements help brands stand out

April 15, 2013

As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.


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Marketing: New advertising programs, products and charity campaigns aim to attract consumers

March 15, 2013

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.


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Marketing: New programs, apps, events and contest entice consumers

February 18, 2013

 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.  


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Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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