Scrolling through Facebook nowadays can sometimes seem like scrolling through a virtual cookbook, with video recipes appearing in almost every other post. As consumers have gained a greater interest in their health and wellness, a “foodie” lifestyle also has gained traction in the United States. With this, food- and beverage-inspired holidays have exploded whether it’s National Green Juice Day Day (Jan. 26) or World Water Day (March 22), inspiring clever marketing and increased consumption.
New Hampshire, New York, Vermont and Missouri part of initial roll out
February 13, 2017
Seattle-based Starbucks Coffee Co., in partnership with St. Louis-based Anheuser-Busch, began shipping ready-to-drink (RTD) Teavana Craft Iced Teas to select grocery and convenience retailers in New Hampshire, New York, Vermont and Missouri.
As today’s consumers spend their dollars across more channels and store formats, retailers are facing increased competition for dollar share, experts note. Despite this fact, the overall discount retail channel performed “quite well” last year as dollar stores drove growth of nearly 7 percent, notes Jon Hauptman, senior director of retail at Long Grove, Ill.-based Willard Bishop Co., an Inmar analytics company.
Consumers receive free doughnut with coffee purchase in February
February 1, 2017
Winston-Salem, N.C.-based Krispy Kreme Doughnuts Inc. announced an all-new, freshly brewed coffee designed to be the perfect complement to its Original Glazed doughnuts and other treats, the company says.
As the new year begins, most of us reflect back on the past year and look to the future with anticipation. The same rings true in the beverage industry as beverage-makers launch new products to engage consumers while paying attention to the latest trends.