Survey results to be released at the Beverage Forum
April 26, 2016
A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say.
With more than 77,000 attendees, the 36th annual Natural Products Expo West and Engredea experienced another record-setting year with 6.9 percent growth. Produced by New Hope Network, Boulder, Colo., the 2016 Expo West brought together more than 3,000 exhibiting companies, including more than 600 first-time exhibitors. The show took place March 9-13 at the Anaheim Convention Center in Anaheim, Calif.