Although it has been available in the U.S. beverage market for about 15 years, kombucha has gained broad consumer appeal within the past several years, according to New York-based Beverage Marketing Corporation’s (BMC) September 2016 report titled “U.S. Ready-To-Drink Tea through 2020.” As health and wellness has progressed from a niche interest to mass consumer appeal, this beverage segment has reaped the benefits.
As consumers’ shopping behaviors continue to evolve, the drug store channel has seen a boon within beverage aisles. Although the channel is struggling to grow, beverages could offer potential for the channel going forward as these stores expand their offerings, says Evan Hoffman, industry research analyst at Los Angeles-based IBISWorld.
Company also launches reinvented iced tea portfolio
March 9, 2017
The San Rafael, Calif.-based Mighty Leaf Tea Co., which specializes in artisan blends of whole leaf teas, herbs and fruits, launched a new multi-tiered tea program, offering three distinct lines of teas to serve the multi-faceted needs of its foodservice customers. The new program is a part of the company’s broader strategy to offer a high-quality tea program for the foodservice channel at every price point and for every venue, the company says.
Scrolling through Facebook nowadays can sometimes seem like scrolling through a virtual cookbook, with video recipes appearing in almost every other post. As consumers have gained a greater interest in their health and wellness, a “foodie” lifestyle also has gained traction in the United States. With this, food- and beverage-inspired holidays have exploded whether it’s National Green Juice Day Day (Jan. 26) or World Water Day (March 22), inspiring clever marketing and increased consumption.
New Hampshire, New York, Vermont and Missouri part of initial roll out
February 13, 2017
Seattle-based Starbucks Coffee Co., in partnership with St. Louis-based Anheuser-Busch, began shipping ready-to-drink (RTD) Teavana Craft Iced Teas to select grocery and convenience retailers in New Hampshire, New York, Vermont and Missouri.
As today’s consumers spend their dollars across more channels and store formats, retailers are facing increased competition for dollar share, experts note. Despite this fact, the overall discount retail channel performed “quite well” last year as dollar stores drove growth of nearly 7 percent, notes Jon Hauptman, senior director of retail at Long Grove, Ill.-based Willard Bishop Co., an Inmar analytics company.
Consumers receive free doughnut with coffee purchase in February
February 1, 2017
Winston-Salem, N.C.-based Krispy Kreme Doughnuts Inc. announced an all-new, freshly brewed coffee designed to be the perfect complement to its Original Glazed doughnuts and other treats, the company says.