Tea and Coffee

Brisk announces ‘Not Half Bad’ marketing campaign

Half & Half iced tea-and-lemonade beverages available in 24-ounce cans, 1-liter bottles
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Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.


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GMCR, Krispy Kreme announce multi-year partnership

Krispy Kreme Smooth and Decaf coffees will be available in K-Cups by end of 2014, companies say
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Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) and Winston-Salem, N.C.-based Krispy Kreme have reached a multi-year agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system. The companies plan to launch Krispy Kreme coffees in Smooth and Decaf varieties in K-Cup packs online at keurig.com, krispykreme.com as well as at participating Krispy Kreme shops, grocery, retail and away-from-home channels throughout the United States by the end of the year.


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Coca-Cola, GMCR enter long-term partnership

Soft drinks company to purchase 10 percent minority stake in coffee company
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The Coca-Cola Co., Atlanta, and Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., have signed a 10-year agreement to collaborate on the development and introduction of The Coca-Cola Co.’s global brand portfolio for use in GMCR’s forthcoming Keurig Cold at-home beverage system. Under the global strategic agreement, GMCR and The Coca-Cola Co. will cooperate to bring the Keurig Cold beverage system to consumers around the world. In an effort to align long-term interests, the companies also entered into a Common Stock Purchase Agreement whereby The Coca-Cola Co. will purchase a minority equity position in GMCR.


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Joltin’ Joe coffee

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As a result of a partnership between White Coffee Corp. and Joe DiMaggio LLC, a new line of Joltin’ Joe coffees launched in the United States.


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Krispy Kreme to launch ready-to-drink iced coffees

New coffees available in select Walmart stores Feb. 10
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Inspired by the signature coffees available at its doughnut shops, Winston-Salem, N.C.-based Krispy Kreme Doughnut Corp. is bringing its iced coffees to retail store shelves in ready-to-drink (RTD) bottles. Starting Feb. 10, RTD varieties of Krispy Kreme Original Glazed Iced Coffee and Krispy Kreme Mocha Iced Coffee will be available at more than 900 Walmart locations throughout the United States.


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Caribou Coffee creates larger-than-life Pinterest board inside Mall of America

Real Inspiration Blend coffee inspired by Pinterest fans
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To celebrate the creativity of Pinterest users and the launch of its new Real Inspiration Blend coffee, Minneapolis-based Caribou Coffee will unveil a 64-foot-tall Living Pinterest Board in the Mall of America on Feb. 3. Like the social media site, the display will offer interactive components with the goal of spreading inspiration to shoppers in the Bloomington, Minn., mall.


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Starbucks Via Lattes

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Inspired by popular handcrafted Starbucks lattes, Starbucks Coffee Co. launched Vanilla Latte and Caffé Mocha varieties in its Starbucks Via instant coffee format.


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Sustainability is key focus for Marley Coffee

Jammin' Java subsidiary continues SKU, retailer expansion
By Jessica Jacobsen
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Bob Marley composed and sang songs infused with his sense of spirituality that to this day still resonate with a wide audience. Years later, his son Rohan Marley has found a way to embody the principles that his father sang about through his company Marley Coffee Co.


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Jay Street Coffee

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Known for its ready-to-drink line of Teas’ Tea beverages, Ito En North America Inc. has entered the coffee segment with its new ready-to-drink Jay Street Coffees.


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Starbucks expands latte portfolio into Via format

Coffee company also adds Caramel Flan Latte, Guatemala Casi Cielo coffee
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Seattle-based Starbucks Coffee Co. added lattes to its Via portfolio so that consumers can brew their favorite Starbucks lattes at home. The Starbucks Via line now includes Vanilla Latte and Caffè Mocha varieties, which were inspired by the popular handcrafted Starbucks beverages served on-premise.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 September

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