All iced teas, tea lemonades now sweetened with new liquid cane sugar
March 21, 2017
With the start of spring, Seattle-based Starbucks Coffee Co. announced new Teavana tea beverages: Teavana Shaken Iced White Tea and Teavana Lightly Sweet Chai Tea Latte. The teas, along with the regional roll-out of ready-to-drink (RTD) Teavana Craft Iced Teas, will be available at Starbucks stores in the Northeast United States, the company says.
Although it has been available in the U.S. beverage market for about 15 years, kombucha has gained broad consumer appeal within the past several years, according to New York-based Beverage Marketing Corporation’s (BMC) September 2016 report titled “U.S. Ready-To-Drink Tea through 2020.” As health and wellness has progressed from a niche interest to mass consumer appeal, this beverage segment has reaped the benefits.
As consumers’ shopping behaviors continue to evolve, the drug store channel has seen a boon within beverage aisles. Although the channel is struggling to grow, beverages could offer potential for the channel going forward as these stores expand their offerings, says Evan Hoffman, industry research analyst at Los Angeles-based IBISWorld.
Company also launches reinvented iced tea portfolio
March 9, 2017
The San Rafael, Calif.-based Mighty Leaf Tea Co., which specializes in artisan blends of whole leaf teas, herbs and fruits, launched a new multi-tiered tea program, offering three distinct lines of teas to serve the multi-faceted needs of its foodservice customers. The new program is a part of the company’s broader strategy to offer a high-quality tea program for the foodservice channel at every price point and for every venue, the company says.
Scrolling through Facebook nowadays can sometimes seem like scrolling through a virtual cookbook, with video recipes appearing in almost every other post. As consumers have gained a greater interest in their health and wellness, a “foodie” lifestyle also has gained traction in the United States. With this, food- and beverage-inspired holidays have exploded whether it’s National Green Juice Day Day (Jan. 26) or World Water Day (March 22), inspiring clever marketing and increased consumption.