Tea and Coffee

Nestea brings back ‘Nestea Plunge’ campaign

Advertising platform supports relaunch of RTD iced tea products

Nestea, a brand of Stamford, Conn.-based Nestlé Waters North America, announced the revival of the brand’s “Nestea Plunge” marketing effort with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new recipe, which features more flavor and fewer calories, the company says.


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Dunkin’ Donuts partners with Arizona Beverages for Arnold Palmer Coolatta

Summer menu also brings back Oreo Coolatta

Canton, Mass.-based Dunkin’ Donuts, part of the Dunkin’ Brands Group Inc. family of companies, has partnered with Arizona Beverages USA LLC, Woodbury, N.Y., and Arnold Palmer Enterprises, Cleveland, to introduce the new Frozen Arnold Palmer Coolatta. The half iced tea, half lemonade frozen beverage will be available at participating Dunkin’ Donuts restaurants nationwide throughout the summer.


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Teavana Oprah Chai Tea debuts at Starbucks and Teavana stores

Starbucks opens Teavana Fine Teas + Tea Bar in Chicago

Seattle-based Starbucks Coffee Co. launched Teavana Oprah Chai Tea. The tea beverage was developed by Oprah Winfrey in collaboration with Teavana’s leading tea teaologist and features a blend of cinnamon, ginger, cardamom and cloves with loose-leaf black tea and rooibos, the company says. Teavana Oprah Chai Tea is available as a handcrafted latte or loose-leaf tea at participating Starbucks stores across the United States and Canada and as loose-leaf tea and brewed tea at Teavana stores in the same regions.


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Boyd's Coffee launches single-serve coffees for retail, foodservice

New product design uses less packaging

Portland, Ore.-based Boyd Coffee Co. is launching a new generation of single-serve coffees for single-cup coffee brewers. The new Boyd’s Coffee cups' soft mesh filters use less packaging than the traditional rigid-side cups and also enable coffee drinkers to smell the coffees’ fresh-roasted aromas, the company says.


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White Castle releases single-cup coffees

White Castle Original Restaurant Blend Coffee available in restaurants, grocery stores and online

Columbus, Ohio-based White Castle is making its medium-roast coffee available in single-cup coffee pods for consumers to brew at home.


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Maxwell House launches new brand identity to connect with younger coffee drinkers

Campaign supports new packaging, logo, product varieties

Maxwell House, a coffee brand of Northfield, Ill.-based Kraft Foods Group Inc., is redefining its 121-year-old brand to re-ground America in what is truly good about coffee, the brand says. As consumers seek products and experiences that are described as “awesome,” “amazing,” or “incredible,” Maxwell House is aiming to make itself more relevant to a new generation of coffee consumers by reminding people just how good “Good” is, it says.


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Peet’s Coffee & Tea expands into Washington, D.C.

Beverage chain to open 23 new stores across the metro area

Emeryville, Calif.-based coffee and tea chain Peet’s Coffee & Tea announced its first major retail launch in the Washington, D.C., metropolitan area. The company opened its flagship Washington, D.C., location on April 7 and will open 22 more stores in a phased rollout across the market this year. The expansion will create approximately 350 local jobs and raise the chain’s total store count to 300 stores, the company says. Following the expansion, Washington, D.C., will be the company’s second-largest retail market, second to California, and its biggest East Coast retail footprint, it says.


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‘Duck Dynasty’ star creates iced tea line

Uncle Si’s Iced Teas to hit the market this spring

At the request of fans of A&E’s “Duck Dynasty” TV show, West Monroe, La.-based Duck Commander Family Foods and Prospect, Ky.-based Chinook USA announced the launch of new Uncle Si’s Iced Tea.


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Peet’s pairs coffee with music

New partnership brings customized Pandora radio stations to Peet’s coffeehouses

Peet’s Coffee & Tea, Emeryville, Calif., partnered with Internet radio service Pandora to create its own customized radio stations that will be played in all of its stores nationwide.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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