Manufacturers and retailers continually are searching for ways to optimize shopper satisfaction through category management. But while the overall idea remains the same, the ways manufacturers and retailers go about this process changes as trends evolve.
Larger pod brews single-serve coffee size for travel mug
March 24, 2015
Keurig Green Mountain Inc., Waterbury, Vt., released Keurig K-Mugpods. The pods brew a large travel mug-size of coffee through the company’s Keurig 2.0 brewing system. Keurig 2.0, which debuted in Fall 2014, is the first Keurig brewer with the ability to brew a single cup, a four-cup carafe, and now a travel-mug size of coffee.