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Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.
Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) and Winston-Salem, N.C.-based Krispy Kreme have reached a multi-year agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system. The companies plan to launch Krispy Kreme coffees in Smooth and Decaf varieties in K-Cup packs online at keurig.com, krispykreme.com as well as at participating Krispy Kreme shops, grocery, retail and away-from-home channels throughout the United States by the end of the year.
The Coca-Cola Co., Atlanta, and Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., have signed a 10-year agreement to collaborate on the development and introduction of The Coca-Cola Co.’s global brand portfolio for use in GMCR’s forthcoming Keurig Cold at-home beverage system. Under the global strategic agreement, GMCR and The Coca-Cola Co. will cooperate to bring the Keurig Cold beverage system to consumers around the world. In an effort to align long-term interests, the companies also entered into a Common Stock Purchase Agreement whereby The Coca-Cola Co. will purchase a minority equity position in GMCR.
As a result of a partnership between White Coffee Corp. and Joe DiMaggio LLC, a new line of Joltin’ Joe coffees launched in the United States.
Inspired by the signature coffees available at its doughnut shops, Winston-Salem, N.C.-based Krispy Kreme Doughnut Corp. is bringing its iced coffees to retail store shelves in ready-to-drink (RTD) bottles. Starting Feb. 10, RTD varieties of Krispy Kreme Original Glazed Iced Coffee and Krispy Kreme Mocha Iced Coffee will be available at more than 900 Walmart locations throughout the United States.
To celebrate the creativity of Pinterest users and the launch of its new Real Inspiration Blend coffee, Minneapolis-based Caribou Coffee will unveil a 64-foot-tall Living Pinterest Board in the Mall of America on Feb. 3. Like the social media site, the display will offer interactive components with the goal of spreading inspiration to shoppers in the Bloomington, Minn., mall.
Inspired by popular handcrafted Starbucks lattes, Starbucks Coffee Co. launched Vanilla Latte and Caffé Mocha varieties in its Starbucks Via instant coffee format.
Bob Marley composed and sang songs infused with his sense of spirituality that to this day still resonate with a wide audience. Years later, his son Rohan Marley has found a way to embody the principles that his father sang about through his company Marley Coffee Co.
Known for its ready-to-drink line of Teas’ Tea beverages, Ito En North America Inc. has entered the coffee segment with its new ready-to-drink Jay Street Coffees.
Seattle-based Starbucks Coffee Co. added lattes to its Via portfolio so that consumers can brew their favorite Starbucks lattes at home. The Starbucks Via line now includes Vanilla Latte and Caffè Mocha varieties, which were inspired by the popular handcrafted Starbucks beverages served on-premise.
Brunswick’s Buffalo Grove and Tavern ‘45 host special guests at its VIP Preview Event on Oct. 14, 2013. The complimentary charity event benefited Clearbrook and the Special Olympics of Illinois. (Photos by Jennifer Haderspeck)
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