New Packages

Younger appeal for Double Cola

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 Double-Cola introduced new graphics and packaging designed to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, the company says.  


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Baseball tribute by National Bohemian

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 In celebration of the 20th anniversary of Baltimore’s Camden Yards baseball park, Pabst Brewing Co. launched National Bohemian beer in a limited-edition can.  


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Seasonal design for Chandon

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 Domaine Chandon launched a limited-edition summer bottle for its Chandon Brut Classic sparkling wine.  


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Churchkey tabs beer nostalgia

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Churchkey Can Co. launched a handcrafted Pilsner-style beer in three-piece, flat-top steel cans supplied by Ball Corp. 

 

 


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Mount Gay's nautical bottle

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 To honor the brand’s involvement and association with the sailing community, Remy Cointreau USA Inc. introduced the Mount Gay Rum Eclipse limited-edition bottle.  


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Woodford Reserve's off to the races

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Brown-Forman Corp. launched a limited-edition Woodford Reserve bourbon bottle honoring its partnership with the Kentucky Derby. 


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Packaging design grabs attention

Style, clarity rate highly in packaging design
By Jessica Jacobsen
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In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.
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Peter Lehmann gets a brand referesh

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Peter Lehmann is launching an overhaul of key brand elements, including new packaging and re-aligned product tiers.
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Bootlegger inspiration for Stillhouse

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Stillhouse Distillery LLC introduced Original Moonshine, a clear corn whiskey, in a bootlegger-style jug sourced by TricorBraun.
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Barq's pays homage

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In its first redesign in more than 20 years, Barq’s Root Beer, a brand of The Coca-Cola Co., unveiled a completely new look to pay homage to the brand’s Gulf Coast heritage and classically crisp, bold flavor. 


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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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