With the goal to get products out the door as quickly and efficiently as possible, bottlers and distributors would like to keep the line moving effectively so they can focus their attention to the numerous other tasks at hand.
Health and wellness continue to be points of interest for the beverage industry not just in the United States, but for other countries and regions as well. On the global scale, “no additives and preservatives” is the top health position for juice and juice drinks launched from Oct. 10, 2010, to March 11, according to Innova Market Insights, Duiven, The Netherlands.
Bone health concerns, such as bone mineral density, bone mass and osteoporosis, are issues commonly associated with an aging population. Although many products are available that target the specific concerns of the baby boomer generation, manufacturers are recognizing the issue is not tied to age.
When people describe products from Neuro Drinks, Santa Monica, Calif., the company’s President Paul Nadel has heard everything from water to energy drink to functional beverage. But Nadel would describe Neuro another way: “We really are a full lifestyle brand,” he says.