Obesity continues to be a significant health issue in the United States and health-conscious consumers continue to look for functional products that promise weight management-related benefits. In their quest for wellness, consumers are learning more about the benefits of protein and fiber. In addition, some consumers are searching for what Ram Chaudhari, senior executive vice president and chief scientific officer of Schnectady, N.Y.-based Fortitech Inc. calls a “magic bullet” for weight loss and management solutions.
To continually improve its capabilities as a contract packager, Nor-Cal Beverage Co. Inc., Sacramento, Calif., has made investments exceeding $100 million in its two facilities in California. The improvements have placed the third-generation family-owned company on track to produce 45 million cases of product in 2011 for companies such as The Coca-Cola Co., Hansen’s Natural and Ferolito, Vultaggio & Sons.
The juice and juice drinks market saw new products that combined flavors and explored sweetener profiles. Minimal growth took place in both the shelf-stable bottled juice and juice drinks category as well as refrigerated juice and juice drinks, an upside compared to last year’s slight decrease for bottled juices and relatively flat sales for refrigerated offerings.
For The Coca-Cola Co., Atlanta, marking the 125th anniversary of when Coca-Cola was first served is less an opportunity to look back at the brand’s storied history, but an opportunity to highlight its momentum for the future.
One of the six pillars of The Coca-Cola Co.’s 2020 Vision is dedicated to sustainable goals organized under its Planet initiative. The company aims to attain global leadership in sustainable water use as well as industry leadership in packaging, energy and climate protection.
With a portfolio of more than 500 beverage brands that offer more than 3,500 beverages, The Coca-Cola Co., Atlanta, has expanded greatly since its first product 125 years ago. But even with this vast portfolio, The Coca-Cola Co. continues to search for what new trends are taking place in the beverage industry and the company stays on top of it with its Venturing and Emerging Brands (VEB) business unit.
Consumers are refining their tastes when it comes to tea. Product launches and sales data suggest that organic positioning for teas and ready-to-drink (RTD) teas are helping to sustain and grow certain aspects of the category.
The health and wellness trend has sweeteners top of mind for consumers. In an effort to moderate their caloric intake, consumers are surveying products and purchasing according to their personal priorities.