Featured Stories
September 15, 2008
Orange, lemon, grape, vanilla, berry, pomegranate, strawberry, citrus and raspberry are the leading flavors for new product introductions so far this year, according to Chicago-based Mintel International’s Global New Product Database. The fruit flavor mainstays at the top are not surprising because of one resounding chord that echoes through beverage flavors this year as with other beverage trends — health.
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September 15, 2008
The U.S. demand for plastic containers will grow 5.4 percent annually through 2012 to nearly $32 billion, creating demand for 15.7 billion pounds of resin, reports Freedonia Group Inc., Cleveland, in its Plastic Containers study.
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September 15, 2008
National Starch Food Innovation this summer inaugurated its Texture Center of Excellence, a state-of-the-art facility devoted to the understanding and improvement of texture in prepared foods and beverages. Located
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September 15, 2008
Summer is the height of beer season, but this year, industry eyes have been focused not on the typical beer venues of baseball games and backyard barbeques, but on boardrooms and a pair of mergers that have the potential to significantly alter the brewing landscape.
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September 15, 2008
When Brooklyn Bottling decided to invest in state-of-the-art packaging and filling equipment, it resolved to expand its capacity, leaving room to contract package for other companies.
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September 15, 2008
Walk through any supermarket around the country, and two main types of beverages will stand out: private label and national brands. In a shakey economy, private label beverages are finding ways to stay in and stay strong.
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September 15, 2008
Take one amateur boxer with a sales and marketing background, add the need for a protein and energy drink, and you get WheyUp, a drink that combines 20 grams of whey protein in a non-carbonated, sugar-free energy drink.
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August 15, 2008
Consumers are changing their shopping patterns to cut costs and save gasoline. As a result, total shopping trips are down nearly 3 percent, trips are shifting across channels, and trip missions within all channels are evolving.
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August 15, 2008
Eco may be chic these days, but according to industry experts, consumers are doing more talking than acting, leaving beverage companies and packaging suppliers to find the balance between more environmentally friendly containers and the quality perception consumers have come to expect.
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August 15, 2008
“Sex and the City,” the television series that started the cocktail culture of the past decade, hit the big screen nationwide this spring. As the official spirits sponsor of the movie, Skyy Vodka took the show’s heroines, Carrie, Charlotte, Miranda and Samantha, and fittingly offered them in cocktail form. Cocktails like the Charlotte, labeled as “classy and conservative,” and the Miranda, marketed as “sensible and strong,” entered more than 3,000 on-premise accounts in a 30-day period.
San Francisco-based Skyy Spirits LLC, a subsidiary of Gruppo Campari, Milan, Italy, launched a multi-dimensional marketing campaign around the movie premiere, the largest global promotion Gruppo Campari has conducted in its 150-year history,
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