Brands give fans the chance to bid for Xbox One systems
September 3, 2013
This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.
Eight winners received VIP concert passes, meet-and-greet with the pop star
August 19, 2013
Purchase, N.Y.-based PepsiCo’s Pepsi brand released a super fan video featuring the eight winners of its “Dance for a Chance” contest. The winners worked with pop star Beyoncé’s choreographer, Chris Grant, to create a unique video of them dancing to her hit song “Grown Woman.”
Quaker-branded Jamba Juice boost delivers full serving of whole grains, companies say
July 29, 2013
Jamba Juice Co., Emeryville, Calif., and The Quaker Oats Co., a subsidiary of PepsiCo Inc., Purchase, N.Y., have entered into a strategic product development alliance. The partnership capitalizes on both companies' equities and capabilities in engaging health-conscious consumers, and officially launches with an easy-to-blend version of Quaker Oats whole grain as part of Jamba Juice’s roster of boosts available in its stores nationwide, the companies say.
Purchase, N.Y.-based PepsiCo announced that its organic net revenue for the second quarter of 2013 increased 4.2 percent to $16.8 billion, with volume of its beverages increasing 1.5 percent organically.
Second baseman Robinson Cano and relief pitcher David Robertson support Pepsi and Lipton brands
July 15, 2013
Purchase, N.Y.-based PepsiCo announced a national partnership with New York Yankees second baseman Robinson Cano. Additionally, the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and London-based Unilever, paired Yankees relief pitcher David Robertson with its Lipton Iced Tea brand to bring the “wave” back to the baseball stadium.
Partnership with Complex Media creates online destination for youth culture
April 29, 2013
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, and New York-based Complex Media announced a partnership that will support the evolution of Mountain Dews’ legacy programs Green Label Sound, Green Label Art and Green Label Exclusives. The duo will offer a new digital destination, www.Green-Label.com, that will feature the voices and stories of today's youth culture, the companies say.
As a whole, Purchase, N.Y.-based PepsiCo Inc. reported net revenue for the first quarter of 2013, ending March 23, at nearly $12.6 billion, which is a 1 percent increase from the first quarter of 2012. Its beverage offerings increased 3 percent in volume during the time frame, with 1 percent organic growth.
Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”
Ownership transfers designed to drive local growth, companies say
March 20, 2013
Purchase, N.Y.-based PepsiCo and two of its independent bottlers, Raleigh, N.C.-based Pepsi Bottling Ventures LLC (PBV) and the Honickman Group's Pepsi-Cola Bottling Company of New York (PCNY), College Point, N.Y., announced their intent to transfer certain franchise ownerships in New York, North Carolina, Idaho and Vermont in order to drive local growth.