Articles Tagged with ''PepsiCo''

PepsiCo to promote sustainable farming in China

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Purchase, N.Y.-based PepsiCo Inc., which grows and uses more than 3 million tons of fruits and vegetables for its juice brands each year, signed a Memorandum of Understanding with the Ministry of Agriculture of the People's Republic of China to promote sustainable agriculture projects and accelerate the development of the Chinese countryside.


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PepsiCo, Kraft named among top green companies

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Dow Jones Indexes, a leading global index provider, and SAM, the investment boutique focused exclusively on sustainability investing, announced the 2011 results of the Dow Jones Sustainability Indexes (DJSI) annual review.


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Brand equity

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PepsiCo and 4sight Inc. have collaborated to design a new, distinctive PET bottle design for the Mountain Dew brand.
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PepsiCo renews partnership with NFL

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PepsiCo Inc., Purchase, N.Y., and the National Football League (NFL) renewed their long-term partnership with a multi-year agreement to take effect in 2012. As part of the new agreement, several of PepsiCo’s brands, including Gatorade, Pepsi Max, and Tropicana, will be involved in aspects of the football league.


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PepsiCo kicks off Dream Machine recycling program

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Purchase, N.Y.-based PepsiCo launched the Dream Machine Recycle Rally for the 2011-2012 school year.


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SoBe launches contest to train with Mike Tyson

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Purchase, N.Y.-based PepsiCo brand SoBe partnered with iPhone game developer RockLive to give boxing, gaming and all-around fans the chance to train with boxer Mike Tyson.


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Soft drinks seek to extend reach

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Soft drink companies approached the category this year by addressing consumers’ desires for natural products as well as introducing new packaging and marketing campaigns. The Coca-Cola Co., Atlanta, reported that volume for sparkling beverages in North America grew 3 percent excluding new cross-licensed brands, primarily Dr Pepper, in the first quarter of 2011.
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Mountain Dew expands online ‘Throwback Shack’

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PepsiCo brand Mountain Dew is celebrating the permanent availability of Mountain Dew Throwback, which is sweetened with sugar, with a fully interactive online “Throwback Shack.”  


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PepsiCo donates $500,000 toward tornado relief efforts

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The PepsiCo Foundation, Purchase, N.Y., committed $500,000 to non-profit partners leading relief and recovery efforts in Missouri as a result of tornados and severe weather. The contribution is in addition to the Foundation’s $125,000 commitment to areas of the Southern United States affected by recent storms, the company said.
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Pepsi Max, Corona and Lifeway Rollout New Programs

Beer brands and soft drinks target consumers
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Pepsi Max, a product of PepsiCo, Purchase, N.Y., partnered with companies in the technology and music industries to create innovative experiences for attendees of last month’s South by Southwest festival in Austin, Texas.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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