Donations help relief effort in wake of Typhoon Haiyan
November 13, 2013
In the wake of the devastation caused by Typhoon Haiyan on Friday, Nov. 8, beverage companies are working fast to send aid to affected communities in the Philippines. The typhoon flattened towns, destroying at least 80,000 homes and leaving more than 582,000 people homeless and more than 2,275 dead, according to a CNN report.
PepsiCo Americas Beverages division reports slight declines in the quarter
October 16, 2013
Purchase, N.Y.-based PepsiCo reported net revenue of $16.9 billion in the third quarter of 2013. This marks 1.5 percent growth in the quarter and 2 growth percent year-to-date, the company reports. Organic revenue grew 3.3 percent in the quarter and 3.9 percent year-to-date, and core constant currency operating profit rose 3 percent in the quarter, reflecting increased advertising and marketing expense and $28 million of incremental investments.
New Aquafina FlavorSplash line targets teens and families
October 1, 2013
Purchase, N.Y.-based PepsiCo extended its Aquafina brand with Aquafina FlavorSplash sparkling waters and liquid concentrates. These new zero-calorie products were designed to provide great-tasting, better-for-you beverage options for teens and parents, the company says.
Marketing effort to celebrate fan enthusiasm, connect fans with the game all season long
September 9, 2013
Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.
Brands give fans the chance to bid for Xbox One systems
September 3, 2013
This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.
Eight winners received VIP concert passes, meet-and-greet with the pop star
August 19, 2013
Purchase, N.Y.-based PepsiCo’s Pepsi brand released a super fan video featuring the eight winners of its “Dance for a Chance” contest. The winners worked with pop star Beyoncé’s choreographer, Chris Grant, to create a unique video of them dancing to her hit song “Grown Woman.”