The current economic climate coupled with governmental and consumer concerns about health and wellness created a tough environment for the carbonated soft drinks (CSDs) market this year, according to analysts.
Eclectic mix of music artists unites to celebrate soccer
June 10, 2014
Purchase, N.Y.-based PepsiCo's Pepsi brand released its complete 11-track “Beats of the Beautiful Game” album, an exclusive collection of anthemic songs by chart-topping musicians inspired by the energy and spirit of football, which is known as soccer in the United States.
Beverage company works to help 1 million people in Serbia and Bosnia-Herzegovina
May 27, 2014
Purchase, N.Y.-based PepsiCo Inc. and its philanthropic arm, the PepsiCo Foundation, are donating $300,000 to support international relief efforts in Serbia and Bosnia-Herzegovina following massive flooding that has caused widespread devastation and destruction. In addition to this financial commitment, the company is donating 1.5 tons of its products to help the more than 1 million people in need.
Five winners will visit soccer clubs around the world as part of ultimate sporting experience
May 13, 2014
Gatorade, a brand of Purchase, N.Y.-based PepsiCo Inc., launched “Unreal Around the World,” a contest that encourages entrants to demonstrate how their training and hard work translates to “unreal” performances on the pitch. Winners will receive a unique soccer experience at iconic “football” clubs including FC Barcelona, AC Milan, Liverpool, Arsenal, Boca Juniors and the Brazilian Football Confederation.
Video series supports “Win an Extra SUNday” promotion to take chores off consumers’ to-do lists
May 7, 2014
Lipton Iced Tea launched the first video in a three-part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.
“It’s no secret that 2013 was a challenging year,” began Larry D. Young, president and chief executive officer of Plano, Texas-based Dr Pepper Snapple Group (DPS), in his address during the company’s fourth-quarter 2013 earnings call.
The June 2016 issue of Beverage Industry includes a cover story on Kalil Bottling, as well as articles about premium and specialty teas, the Top 100 Beverage Companies of 2015, and Alacran Tequila. Check it out today!