The Coca-Cola Co., PepsiCo, Mike's Hard Lemonade representatives among keynote speakers
April 15, 2015
The Beverage Forum, the only global all-beverage executive conference presented by Beverage Marketing Corporation, New York, and Beverage Industry, a publication of Troy, Mich.-based BNP Media, will celebrate its 22nd year April 21-22 at The Drake Hotel, Chicago.
Mountain Dew, Aquafina lead sports-marketing initiatives
April 13, 2015
Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.
Starting in 1994, Disney character Fud Wrapper from the EPCOT attraction Food Rocks taught consumers about nutrition by reminding them to “always eat with moderation,” when choosing healthy foods versus sweet snacks.
PepsiCo Inc., Purchase, N.Y., announced that it met or exceeded its 2014 financial targets for organic revenue, core constant currency earnings per share (EPS), cash flow, core net return on invested capital (ROIC) and total cash returns to shareholders. This included core earnings per share of $1.12 for the fourth quarter of 2014 and $4.63 for the full year, and organic revenue growth of 5 percent for the quarter and 4 percent for the full year.
For decades, consumers have strived to live by the unofficial rule of drinking eight glasses of water a day. Although this mantra is well-known throughout the United States, many consumers don’t drink as much water as they should. However, that has begun to change in recent months.
Purchase, N.Y.-based PepsiCo Inc. reported organic revenue growth of 3.1 percent, reported net revenue growth of 2 percent, and core earnings per share of $1.36 for the third quarter of 2014, which ended Sept. 6.