Smirnoff Vodka launches a new media campaign, PepisCo celebrates this football season, Spotify launches a new podcast in partnership with New Amsterdam Vodka, Virgil's Handcrafted Sodas found its genius and The NPCF releases its craft beer.
HOT Canned Coffee announced its products are now available through Amazon
September 19, 2018
HOT Canned Coffee announced its HOTSHOT hot coffees and hot chocolates are now available through Amazon.com. Dos Equis, the Official Beer Sponsor of the College Football Playoff, announced text message sweepstakes and Tampico Beverages is giving contest winners $100 Netflix giftcards. Kona Brewing Co. launched an exclusive campaign to send one lucky winner to Hawaii and PepsiCo announced a four-year partnership with its Pepsi MAX brand and European music festival Tomorrowland.
Accelerator program seeks 10 start-ups in US, Canada
September 6, 2018
PepsiCo Inc., Purchase, N.Y., announced the launch of its Nutrition Greenhouse accelerator program in North America, an innovation initiative designed to discover and support emerging brands in the food and beverage sector. The North American program follows the launch of PepsiCo's Nutrition Greenhouse in Europe, now in its second year.
Brand to acquire all outstanding SodaStream shares
August 20, 2018
Purchase, N.Y.-based PepsiCo and Tel Aviv, Israel-based SodaStream International Ltd., announced they have entered into an agreement under which PepsiCo will acquire all outstanding shares of SodaStream for $144 per share in cash, valued at $3.2 billion, the companies said. “PepsiCo and SodaStream are an inspired match,” said Indra Nooyi, PepsiCo chairman and chief executive officer (CEO), in a statement.
After 12 years as chief executive officer (CEO) of PepsiCo Inc., Purchase, N.Y., Indra Nooyi announced that she will step down Oct. 3. Nooyi has been with the company for 24 years. She will remain chairman until early 2019. Following a unanimous election by the Board of Directors, Ramon Laguarta, president of PepsiCo, will assume the CEO position as well as election to the Board of Directors.
PepsiCo, Purchase, N.Y., released its 2017 sustainability report, showing the company made progress toward its 2025 packaging design goal. The company’s sustainability strategy, called Performance with a Purpose (PwP), aims to reduce PepsiCo’s environmental footprint, expand its nutritional products, while simultaneously working to better the lives of people and families, the company says.
Although the carbonated soft drink (CSD) market penetrates approximately 90 percent of consumer households, the mature beverage category has struggled due to declining sales across nearly every segment.