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Check out Beverage Industry’s May digital edition
Read about the sports and protein drink categories, the liquid supplement market and more in this issue!

Most Popular Stories

Svedka launches colorful advertising campaign

Miller Lite selects winners of its Miller Time Internship

Sports and protein drinks share the glory

7-Eleven gives away free Mio

Agua Enervivá

Most Emailed Stories

Liquid supplements make strides in a changing landscape

Silk beverage brands receive non-GMO verification

Liftgate choice and use advice

2012 State of the Industry: Tea and Ready-to-Drink Tea

Coconut water finds a home in the beverage market

Natural Products Expo West sets new record

Refreshing the carbonated soft drink category

Up Close With: RealBeanz

Beach Haus Cruiser IPA

Celestial Seasonings offers teas for any season and any reason

Recent Discussions

CEO - 2012 State of the Industry: Energy Drinks

- A natural alternative for energy

- V8 Hint of Lime and Hint of Black Pepper

- Moskato Life

- Popeye Energy adds a classic touch

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Home » PepsiCo

Articles Tagged with ''PepsiCo''
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Coconut water emerges as a natural alternative

September 10, 2010
By Rick Rouan
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Investments, distribution agreements fuel coconut water’s mainstream appeal.
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Science for a Healthier Future

April 4, 2011
By Jennifer Zegler
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PepsiCo dedicates research and development resources to creating more natural and better-for-you products.
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Pepsi Max, Corona and Lifeway Rollout New Programs

Beer brands and soft drinks target consumers
April 4, 2011
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Pepsi Max, a product of PepsiCo, Purchase, N.Y., partnered with companies in the technology and music industries to create innovative experiences for attendees of last month’s South by Southwest festival in Austin, Texas.
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PepsiCo donates $500,000 toward tornado relief efforts

May 31, 2011
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The PepsiCo Foundation, Purchase, N.Y., committed $500,000 to non-profit partners leading relief and recovery efforts in Missouri as a result of tornados and severe weather. The contribution is in addition to the Foundation’s $125,000 commitment to areas of the Southern United States affected by recent storms, the company said.
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Throwback Shack

Mountain Dew expands online ‘Throwback Shack’

July 6, 2011
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PepsiCo brand Mountain Dew is celebrating the permanent availability of Mountain Dew Throwback, which is sweetened with sugar, with a fully interactive online “Throwback Shack.”  


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Dr Pepper 10

Soft drinks seek to extend reach

July 12, 2011
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Soft drink companies approached the category this year by addressing consumers’ desires for natural products as well as introducing new packaging and marketing campaigns. The Coca-Cola Co., Atlanta, reported that volume for sparkling beverages in North America grew 3 percent excluding new cross-licensed brands, primarily Dr Pepper, in the first quarter of 2011.
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Beverage News graphic

SoBe launches contest to train with Mike Tyson

July 26, 2011
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Purchase, N.Y.-based PepsiCo brand SoBe partnered with iPhone game developer RockLive to give boxing, gaming and all-around fans the chance to train with boxer Mike Tyson.


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PepsiCo kicks off Dream Machine recycling program

August 2, 2011
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Purchase, N.Y.-based PepsiCo launched the Dream Machine Recycle Rally for the 2011-2012 school year.


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PepsiCo renews partnership with NFL

September 6, 2011
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PepsiCo Inc., Purchase, N.Y., and the National Football League (NFL) renewed their long-term partnership with a multi-year agreement to take effect in 2012. As part of the new agreement, several of PepsiCo’s brands, including Gatorade, Pepsi Max, and Tropicana, will be involved in aspects of the football league.


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Mountain Dew 4sight

Brand equity

September 12, 2011
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PepsiCo and 4sight Inc. have collaborated to design a new, distinctive PET bottle design for the Mountain Dew brand.
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Jim Koch

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

THE MAGAZINE

Beverage Industry Magazine

BI May 2013 cover

May 2013

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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