As consumer demand continues to change, market research and analysts indicate that the U.S. market for carbonated soft drinks (CSDs) continues to struggle.
As the Chief Executive Officer and Chair of PepsiCo Inc., Indra Nooyi serves as a role model for women’s leadership. I’d argue that Nooyi, ranked second on Fortune’s list of “Most Powerful Women,” has done more to smash the notion that women can’t be strong leaders than anyone else in business today.
PepsiCo and Target are first to support NEW Future Fund
April 25, 2016
The Chicago-based Network of Executive Women (NEW), which represents nearly 10,000 members from the retail and consumer goods and services industries, announced that it launched the NEW Future Fund, a campaign aimed at achieving 50/50 gender parity in the industry, it says.
For the past several years, the beverage industry has faced an evolution in consumer demand. A consumer drive toward maintaining overall health and wellness has impacted several categories, particularly carbonated soft drinks (CSDs).
Comedian appears on digital touchscreen on-premise
March 29, 2016
Jay Pharoah, comedian and cast member of NBC’s “Saturday Night Live,” is teaming up with Pepsi Spire, the digital beverage fountain created by Purchase, N.Y.-based PepsiCo, to inspire consumers to raise the flavor of their favorite Pepsi beverages with totally customizable creations, the company says.
Hello Goodness offers diverse selection of better-for-you products
December 15, 2015
Reflecting the evolving needs of today's consumer and the increased desire for more better-for-you choices on-the-go, Purchase, N.Y.-based PepsiCo Inc. launched a new, state-of-the-art food and beverage vending initiative called Hello Goodness.
Scrolling through my LinkedIn newsfeed, a post from Chicago-based Mintel caught my eye. “Thirty-four percent of U.S. adults are interested in seeing carbonated soft drinks with added benefits,” the post stated.