Company announces series of advertising for Super Bowl
January 24, 2017
Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.
While the new year is a good time to plan for the future, it also provides an opportunity to look back at the accomplishments of the past year. At the end of 2016, Just Capital and Forbes released their inaugural “Just 100 List,” which ranks publicly traded companies in the United States that best perform the priorities of American consumers.
Purchase, N.Y.-based PepsiCo Inc. announced that it has entered into a definitive agreement to acquire Oxnard, Calif.-based KeVita, a producer of fermented probiotic and kombucha beverages. The transaction will expand PepsiCo's health-and-wellness offerings in the premium chilled beverage space, the company says.
The Washington, D.C.-based American Beverage Association (ABA) announced the election of Jeff Honickman, chief executive officer of Pepsi-Cola & National Brand Beverages Ltd., Pennsauken, N.J., as chair of its Board of Directors, as well as other officers and members to the Board.
Agenda designed to meet changing consumer, societal needs
October 17, 2016
Purchase, N.Y.-based PepsiCo Inc. announced a global sustainability agenda designed to foster continued business growth in a way that responds to changing consumer and societal needs. The company’s efforts, which focus on creating a healthier relationship between people and food, include specific 2025 goals to continue transforming PepsiCo’s food and beverage portfolios, contribute to a more sustainable global food system and help make local communities more prosperous, it says.
As consumer demand continues to change, market research and analysts indicate that the U.S. market for carbonated soft drinks (CSDs) continues to struggle.
As the Chief Executive Officer and Chair of PepsiCo Inc., Indra Nooyi serves as a role model for women’s leadership. I’d argue that Nooyi, ranked second on Fortune’s list of “Most Powerful Women,” has done more to smash the notion that women can’t be strong leaders than anyone else in business today.