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Home » Keywords: » Pepsi Next

Items Tagged with 'Pepsi Next'

ARTICLES

Pepsi AXL can

PepsiCo launches swirled bottle design

May 15, 2013
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PepsiCo introduced a new bottle structure and label for its Pepsi, Diet Pepsi, Pepsi Next and Pepsi Max brands.


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Pepsi Next's Wheel of Levy

Pepsi Next pushes trial with ‘Wheel of Levy’ promotion

April 22, 2013
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Purchase, N.Y.-based PepsiCo’s Pepsi Next brand partnered with actor William Levy to debut the "Wheel of Levy" promotion. This is the brand's latest mission to get America to “Drink it to believe it,” referring to the product’s real cola taste with 60 percent less sugar, the company says. The actor portrays six versatile personas all in hot pursuit of one united goal: to get America to try a Pepsi Next for free.


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Pepsi Next Internet Taste Test

Pepsi unveils ‘Internet Taste Test’ for Next

April 3, 2012
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Purchase, N.Y.-based PepsiCo unveiled an “Internet Taste Test” for its new reduced-sugar Pepsi Next variety. Designed to be a digital incarnation of the product’s “Drink it to believe it” premise, the product’s marketing campaign encourages consumers to take their first sip of the cola at Walmart Supercenter sampling events, at similar events in 40 national cities or online via its Internet Taste Test.


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Pepsi Next launch

PepsiCo promotes mid-calorie Next launch

March 13, 2012
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PepsiCo, Purchase, N.Y., announced that Pepsi Next, a cola with 60 percent less sugar than Pepsi-Cola, will launch nationwide March 26. The cola’s launch is intended to meet the needs of a segment of consumers who are resistant to full-calorie and diet soft drink offerings, the company said.


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