Brown-Forman combined its Southern Comfort brand with Tabasco brand pepper sauce in its new Southern Comfort Fiery Pepper beverage. Southern Comfort Fiery Pepper will be available only in the United States initially with a global expansion to follow. Each bottle is 70 proof with a suggested retail price of $16.99 for a 750-ml. bottle.
 
Brown-Forman Corp., Louisville, Ky.
Telephone: 502/585-1100
Internet: www.southerncomfort.com
Distribution: National