Water Plus Benefits
Coca-Cola North America extended its Dasani lineup with Dasani Plus. The
vitamin-enhanced flavored water beverages come in three varieties: Refresh
+ Revive, Cleanse + Restore and Defend + Protect. Refresh + Revive is Kiwi
Strawberry flavored, and has 10 percent of the recommended daily intake per
serving of vitamins B3, B6 and B12. Cleanse + Restore is Pomegranate
Blackberry flavored and contains 10 percent of the RDI per serving of
vitamins E, B3, B6 and B12, plus 1 gram of fiber. Defend + Protect is
Orange Tangerine flavored, and provides 10 percent of the RDI per serving
of vitamin E and zinc. Dasani Plus is packaged in 20-ounce single-serve
PET bottles.
Dasani Plus
Coca-Cola North America, Atlanta
Telephone: 404/676-2121
Internet: dasani.com
Distribution: National
Protein sports drink
Cadbury Schweppes Americas Beverages acquired the Accelerade trademark in 2006 from Pacific Health
Laboratories and maintained the patented four-to-one
carbohydrate-to-protein ratio while reformulating the flavor for athletes.
This summer, Accelerade launches in 20-ounce bottles in Fruit Punch,
Mountain Berry, Peach Mango and Citrus Grapefruit flavors. Accelerade in
powder and gel forms also are still available. The drinks contain 80
calories, 15 grams of carbohydrates and 4 grams of protein per 8-ounce
serving.
Accelerade
Cadbury Schweppes Americas Beverages, Rye Brook,
N.Y.
Telephone: 914/612-4500
Internet: accelerade.com
Distribution: National
Ingredients: Mountain
Berry: Filtered water, sugar, trehalose, whey protein isolate, citric acid,
phosphoric acid, natural flavors, lactic acid, magnesium carbonate, salt,
monopotassium phosphate, vitamin E acetate, Blue 1 and sodium ascorbate.
Sparkling apple juices
Apple Rush Co. launched
Apple Rush, a line of organic 100 percent juice blends with sparkling
water. Available in six flavors — Original Apple, Pomegranate,
Raspberry, Black Cherry, Cranberry and Strawberry Apple Blends — the
juices contain no added sugar. Apple Rush is packaged in four-packs of
12-ounce bottles and retails for $5.99.
Apple Rush
Apple Rush Co., Blue Island, Ill.
Telephone: 708/389-6628
Internet: applerush.com
Distribution: Select
markets
Ingredients: Original
Apple: Sparkling water, organic apple juice concentrate, natural flavors
and ascorbic acid.
Vitamin packed
Jones Soda Co. has launched
24C, a line of vitamin-enhanced waters and powdered drink mixes. The
products are high in vitamin C and formulated to provide a full day’s
worth of essential vitamins and electrolytes, the company says. Every
bottle or powdered mix packet of 24C provides up to 2,000 percent of the
daily value of vitamin C, 125 percent of vitamin A, 63 percent of vitamin
B2, 63 percent of vitamin B3, 500 percent of vitamin B6 and 500 percent of
vitamin B12. Available in Lemon Lime, Mandarin Orange, Tropical Citrus,
Peach Mango, Berry Pomegranate and Cranberry Apple flavors, a 20-ounce
bottle of 24C retails for $1.59 and 12-packs of 10-gram powdered mix packet
for $9.49.
24C
Jones Soda Co., Seattle
Telephone: 206/624-3357
Internet: jonessoda.com
Distribution: National
Ingredients: Water, crystalline fructose, citric acid, ascorbic acid,
natural flavor, beta carotene, vitamin A palmitate, niacinamide, acetate,
pyridoxine hydrochloride, D-calcium pantothenate, folic acid, zinc oxide,
riboflavin, chromium polynicotinate and cyanocobalamin.
Green tea energy
Source Beverages released a
new Sugar-Free Burn Energy Drink infused with EGCG, green tea extract and
calcium. Burn Sugar-Free aims to boost energy levels and metabolism by
combining the infused ingredients with antioxidants, B vitamins, ginseng
and guarana. Like all Burn products, the new Sugar-Free Burn 16-ounce can
contains standardized ingredients and each can provides a full dose of
nutraceuticals, according to the company.
Sugar-Free Burn Energy Drink
P.R. Performance/Source Beverages, Greensboro, N.C.
Telephone: 336/540-9476
Internet: sourcedrinks.com
Distribution: Select
markets
Improved flavor and graphics
This summer, Big Red will hit the Texas market with a new Diet Big Red flavor
formulation and the first packaging update since 1997. Diet Big Red's
update will be fueled by the message “now more Big Red taste,”
indicating the formula is new and tastes more like the original Big Red
flavor profile, the company says. The new formula contains a sweetener
blend of sucralose and ace-K. In addition, Diet Big Red's new packaging
graphics feature the familiar Big Red logo red on a blue fade.
“Diet” has been moved away from the Big Red logo for more
visual impact.
Diet Big Red
Big Red Ltd., Waco, Texas
Telephone: 254/399-6825
Internet: bigredltd.com
Distribution: Select
markets
Green teas
Cintron Beverage Group
expanded its brand with Cintron Green Teas. Made with honey and ginseng,
the Green Teas are available in five varieties: Pomegranate, Mango, Guava
Passion Fruit, Original and Diet. Value-sized in 23.5-ounce cans and priced
at $0.99, Cintron Green Teas are packaged in green cans.
Cintron Green Teas
Cintron Beverage Group, Philadelphia
Telephone: 267/298-2100
Internet: cintronbeveragegroup.com
Distribution: National
Ingredients: Premium
brewed green and black tea using filtered water, high fructose corn syrup,
honey powder, natural flavors, citric acid and ginseng extract.
More fruits and veggies
Nestlé USA released Nestlé Juicy
Juice Harvest Surprise, a 100 percent fruit and vegetable juice made for
kids. An 8-ounce glass of Harvest Surprise provides two combined servings
of fruits and vegetables (two-thirds servings of vegetables and one and
one-third servings of fruit). Available in three flavors — Orange
Mango, Grape and Tropical — each variety is made with fruits and
vegetables such as carrots, sweet potatoes, grapes, mangos, pears and
apples. In addition, Harvest Surprise provides 120 percent of the daily
value of vitamin C. The juices are sold in 46-ounce plastic bottles for
$3.29.
Juicy Juice Harvest Surprise
Nestlé USA Inc., Glendale, Calif.
Telephone: 818/549-6000
Internet: juicyjuice.com
Distribution: National
Ingredients: Orange Mango:
Grape juice, carrot juice, apple juice, mango puree, orange juice (water,
juice and puree concentrates), sweet potato puree, natural flavors, citric
acid and ascorbic acid.
Summer soda
Pepsi-Cola North America
created another limited-time release, Pepsi Summer Mix. Available through
the end of July, Pepsi Summer Mix is a cola with a tropical fruit flavor,
and is packaged in 20-ounce bottles, 2-liter bottles and 12-ounce cans
in 12-packs.
Pepsi Summer Mix
Pepsi-Cola North America, Purchase, N.Y.
Telephone: 914/253-2000
Internet: pepsiusa.com/whatshot/summermix/
Distribution: National
Sweet lemonades
James’ Lemonade presents a product line of the same name of fruit-flavored
beverages. James’ Lemonade is offered in Lemonade, Pink Lemonade,
Grape, Fruit Punch, Mango and Strawberry flavors. The drinks are packaged
in 16.9-ounce plastic bottles with a sports-cap, and retail for $0.99.
James’ Lemonades are available in select grocery and convenience
stores as well as restaurants in Cincinnati and Dayton, Ohio; St. Louis;
Wichita, Kan.; Chicago; San Francisco and Oakland, Calif.; and Kansas City,
Kan.
James’ Lemonade
James’ Lemonade, Kansas City, Kan.
Telephone: 913/334-6898
Distribution: Select
markets
Ingredients: Strawberry:
Water, high fructose corn syrup, sugar, concentrated pear juice, citric
acid, natural and artificial flavors, sodium citrate, potassium sorbate,
ascorbic acid, concentrated strawberry juice, sodium benzoate, ethyl maltol
and Red #40.
Specialty imports
Merchant du Vin will
be distributing three gluten-free Belgian ales from Green’s.
Green’s beers, brewed at de Proef Brewery in Lochristi, Belgium, are
full-flavored ales made with millet, rice, buckwheat and sorghum.
Bottle-conditioned with an authentic Belgian yeast strain, the beers are
suitable for both vegan and vegetarian diets. The line includes
Green’s Discovery Amber Ale, medium-bodied with subtle caramel and
nut flavor nuances; Green’s Endeavour Dubbel Ale, a classic dubbel
style with a hint of dark-sugar and toffee flavor; and Green’s Quest
Tripel, which has a light body for a beer with 8.5 percent alcohol by
volume.
Merchant du Vin also imports Westmalle Trappist Ale
Dubbel and Tripel from the Westmalle Abbey, north of Antwerp in the
Flanders region of Belgium. The Dubbel is amber-brown colored, with a
subtle deep-caramel aroma and flavor balanced by Belgian yeast character.
The Tripel offers a deep-gold color, and herbal aroma that suggests candied
orange.
Green’s and Westmalle Trappist Ale
Merchant du Vin, Tukwila, Wash.
Telephone: 253/656-0320
Internet: merchantduvin.com
Distribution: National
Dragon icon
Leading Brands launched
Stoked Energy Drink with packaging that includes a dragon icon as the
focus. Released in 16-ounce cans in four flavors — Original, Sugar
Free, Tropical Orange and Dragonberry — Stoked Energy Drink will
focus its marketing efforts in the video gaming industry. The drink retails
for $1.99.
Stoked Energy Drink
Leading Brands Inc., Vancouver
Telephone: 604/685-5200
Internet: Stokedenergy.com
Distribution: U.S. and Canada
Ingredients: Dragonberry:
Carbonated water, sugar, citric acid, sodium citrate, taurine,
D-glucuronolactone, color (blueberry, black and purple carrot juices),
ginseng root powder, natural flavor, sodium benzoate, caffeine, inositol,
niacinamide, guarana seed extract, pyridoxine hydrochloride, calcium
D-pantothenate, riboflavin and cyanocobalamin.
Weight loss water
Skinny Nutritional Corp.
released Skinny Water with Super CitriMax and ChromeMate as active
ingredients to help dieters lose three times more weight than diet and
exercise alone, the company says. Skinny Water aims to curb hunger,
maintain healthy blood sugar levels, and promote normal metabolism, fat
loss and lean body mass. The water also provides 15 percent of the
recommended daily intake of calcium and 9 percent of the RDI of potassium
in each 16.9-ounce bottle. Skinny Water is available in two flavors —
Raspberry and Lemon — and retails in six-packs for $5.99.
Skinny Water
Skinny Nutritional Corp., Bala Cynwyd, Pa.
Telephone: 610/784-2000
Internet: skinnywater.com
Distribution: National
Peanut rum cream
Team Spirits Imports Co. is
importing Castries Peanut Rum Crème, an ultra-premium crème
that is peanut based. With a blend of fresh roasted peanuts, vanilla,
premium cream and a touch of rum, Castries Crème draws upon its
roots from the island of St. Lucia and takes its name from the capital port
city. The spirit is available in 750-ml. bottles and sells for $29.99.
Castries Peanut Rum Crème
Team Spirits Imports Co. LLC, West Hempstead, N.Y.
Telephone: 917/842-2250
Internet: castriescreme.com
Distribution: Select
markets
Functional drinks
MD Drinks released
three new functional platforms to join its current line. The new drinks,
named to reflect their distinct functionalities, include House Call, in
Honey Green Tea flavor to boost the immune system; Vacation, in Pacific
Coconut flavor to improve mood; and Light Weight, for weight loss in three
flavors — Dragonfruit, Pink Grapefruit and Acai Pom.
Function Drinks
MD Drinks Inc., Redondo Beach, Calif.
Telephone: 310/923-0586
Internet: functiondrinks.com
Distribution: Select
markets
Ingredients: Vacation:
Water, natural evaporated cane juice, skim milk, magnesium chloride
hexahydrate, cream, citric acid, sodium citrate, natural flavor,
L-theanine, L-5 hydroxytryptophan, pectin, lactic acid and zinc picolinate.
At a glance . . .
Coffee and tea
Numi LLC, Oakland, Calif.,
released five organic boxed teas: White Nectar White Tea, Velvet Garden
White Tea, Gen Mai Cha Green Tea, decaffeinated Ginger Sun Green Tea and
Indian Night Black Tea. With the exception of Gen Mai Cha, all of the teas
are Fair Trade certified…
China Mist Brands,
Scottsdale, Ariz., introduced its first iced tea for the foodservice and
retail industries, Orange Blossom Ginger Iced White Tea…
Coca-Cola North America,
Atlanta, released Diet Nestea White Tea Berry Honey Flavored Tea. The
zero-calorie product blends black and white tea for a light tea taste,
accented with berry and honey flavors…
Juice
R.W. Knudsen, Chico,
Calif., released Organic Mulling Spices in tea bags. The product can be
used to flavor hot beverages such as apple cider…
Old Orchard Brands,
Sparta, Mich., introduced Healthy Balance Pomegranate juice cocktail, which
contains 75 percent less sugar, carbohydrates and calories than the leading
pomegranate juice. A 64-ounce bottle retails for $2.69…
Beer
Spaten North America Inc.,
Little Neck, N.Y., has packaged Spaten Premium Lager, Spaten Optimator and
Franziskaner Weibbier in an easy-carry 12-pack. The beers hit the market
this fall, and retail for $14.99…
Wine and spirits
Don Sebastiani & Sons,
Sonoma, Calif., released Kono Barú with an upside-down label in a
move to promote its new line of wines from the southern hemisphere. The
initial release features six varietals Riesling, Cabernet Sauvignon,
Chardonnay, Sauvignon Blanc, Malbec and Shiraz…
The Pizza Wine Co.,
Victoria, Australia, has created Pizza Red, a lightly carbonated, sweet
blended wine that complements the flavors found in pizza. Available in two
sizes, a 375-ml. bottles retails between $9.99 and $11.99, and a 750-ml.
bottle retails from $7.99 to $9.99…
Coastal Beverages, West
Palm Beach, Fla., offers a line of mixers under the Wild Olive, Mojito
Republic, Taste of Florida and Tropical Mary’s brand names…
Laszlo Corp., Saint
Charles, Mo., imported Cezar and Menrtah Wines from Hungary. The Cezar
sparkling wine in a can comes in Crispy Rose and Blanc De Blancs. A
six-pack retails for $25.70, and equals about two bottles of wine…
Dairy drinks
LightFull Foods, San
Francisco, reintroduced its LightFull Satiety Smoothie in a new 8.25-ounce
snack-friendly package and with a new formula. The line is available in
Chocolate Satisfaction, Strawberry Bliss, Peachy Cream, Café Latte
and Mango Oasis. LightFull’s smoothies now are sweetened with a blend
of erythritol, lo han, evaporated cane juice and real fruit puree. The
drinks retail between $1.79 and $2.19…
Jel Sert, West Chicago, Ill., developed Sipahh Milk Flavoring Straws to
bring flavor to the milk category. The Sipahh straw in Banana, Strawberry,
Chocolate and Cookies and Cream varieties can be used to flavor an 8-ounce
glass of milk. The straws are packaged in four- and 10-packs. The latter
retails for $2.99…
Drink mixes
Celestial Seasonings,
Boulder, Colo., released a line of fruit-flavored drink mixes for kids
called Go Stix. The mixes in Fruit Punch, Orange Citrus Punch, Triple Berry
and Wild Cherry are 100 percent natural and are fortified with calcium and
vitamin C...
Alternative beverages
Phlo Corp., Jacksonville,
Fla., began shipping sports drinks that feature the company’s Instant
Nano Hydration (through nano-encapsulation technology) and Cell Armor
technologies to Northern California. The nano-encapsulation technology
prevents the destruction of nutrients in the stomach, the company
says…