Shock Coffee, New York
City, announced its ready-to-drink Triple Lattes and Mochas will be
available in some 7-Eleven stores in the Northern California and Northern
Sweet Leaf Tea, Austin,
Texas, has relocated its headquarters to the South Congress, or
“SoCo,” area of the city. According to the company, the move
was about finding a location that fit the attitude of the brand and the
Boston Beer Co. has
partnered with City Brewing to brew some of its beer in the former Rolling Rock brewery in
Latrobe, Pa. The two companies will implement upgrades in the facility, and
production of Samuel Adams beers is expected to begin in the second quarter
of the year. Boston Beer says the arrangement should not affect production
at the company’s Cincinnati or Boston breweries.
Starbucks Coffee Co.,
Seattle, has selected a site for its new
roasting facility in St. Matthews, S.C. Construction on the new
150,000-square-foot facility is expected to begin by the end of the year,
and operations are planned to begin in early 2009. The facility will
receive, roast, package and ship coffee to Starbucks distribution centers.
The company says it chose the location based on workforce availability,
transportation access, quality of life and support from local and state
Ocean Spray honored Sharon
Alemian, operations manager for new products; Doug Heffron, sales manager
for Wal-Mart operations; and Cindy Taccini, marketing manager of public
relations, with the company’s Directors Award of Excellence at the
2007 Grower Annual Meeting in Scottsdale, Ariz. Ocean Spray Chief Executive
Officer Randy Papadellis said of the three: “I am excited to work
with such a talented group of employees. They are the best of the best. It
is indeed an honor for me to present these awards to such dedicated and
gifted people who truly believe in the Ocean Spray brand and its grower-owners.”
Celsius Holdings, Delray
Beach, Fla., announced its calorie-burning soft drink will be distributed
by Skokie Valley Beverage Co. on Chicago’s north side as well as western Cook County in
Illinois. The product also will gain access to the New Mexico market
through Primo Beverage Co., based in Albuquerque.
The Rainforest Alliance has formed new agreements with Whole Foods
Market and Holiday
Inn hotels. The partnership with Whole Foods,
called the Whole Trade Guarantee, is part of an effort to ensure that
agricultural products from developing countries are produced using socially
and environmentally responsible farm practices and meet quality and labor
standards. It includes coffee, bananas and chocolate from Rainforest
Alliance Certified farms, as well as tea, cocoa and other products that
meet program requirements.
Holiday Inn hotels will offer Rainforest Alliance
certified coffee at nearly 1,000 locations in the United States. The
agreement makes Holiday Inn the largest hotel chain to serve Rainforest
Alliance Certified coffee.
SweetWater Brewing Co.,
Atlanta, will go “carbon neutral” with the help of MxEnergy Inc., Stamford, Conn.
The partnership will allow SweetWater to offset the microbrewery’s
CO2 emissions from operations. SweetWater will pay an additional penny per
therm of natural gas used in its facility, and MxEnergy funds the planting
of trees that absorb CO2 emissions to help reduce the effects of global
warming. According to MXenergy, if all its customers went "carbon
neutral," the environmental impact would be equivalent to removing
700,000 cars from the roads each year.
Roy Cecchetti, co-founder of Cecchetti Sebastiani Cellar, has
launched Cecchetti Wine Co. The company will carry the Redtree and 39 Degrees labels.
Crystal Food Service Co.,
Indianapolis, has sold its western Kentucky branch, Coffee Etc., to the John Conti Coffee Co., Louisville, Ky.
Coffee Etc. operated three routes throughout western Kentucky, and portions
of Missouri and Illinois.
I want to hear from you. Tell me how we can improve.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!