Focus on Switzerland

Focus on Switzerland
The Swiss beverage marketplace received two innovative products this month both in formulation and in packaging. Emmi Schwiez AG developed a health drink that stores a nutrient tablet in the lid of the bottle, which mixes with the beverage only when the bottle is opened. In addition, a new yogurt drink in Switzerland comes with an opening at both ends, allowing the consumer to either eat the contents with a spoon or drink from its top.
With Lacto Tab, Emmi has presented a new-generation
beverage and packaging concept in the drinks market. The performance drink
is based on milk serum, and enriched with the coenzyme Q10 as well as
vitamins and minerals. These micronutrients are enclosed in tablet form in
a blister inside the lid of the bottle, and do not enter the milk serum
until just before the drink is consumed. This means the micronutrients,
which are sensitive to light and oxygen, are protected from degrading in
the beverage. Lacto Tab is similar to New York-based Brain Twist
Inc.’s Defense, which launched in the United States last year and
incorporated ingredients that were mixed with the beverage only when
opened. Available in four varieties, Lacto Tab is low-calorie and
lactose-free. The product, targeted at a wide audience, will be launched in
Switzerland and key European markets during the summer.
Another innovation in packaging in Switzerland, the
Lanz Jogurt Yo Yogurt Drink by Molkerei Lanz, comes in a package that can
be opened from both ends. The Caffe Macchiato-flavored drinking yogurt
features a screw-top so consumers can drink the contents, while the
opposite end features a classic peel-off foil lid that allows consumers to
spoon out the contents. This dual opening is very unusual for this type of
product. BI
Source: Datamonitor, New York, N.Y, www.datamontor.com
Source: Datamonitor, New York, N.Y, www.datamontor.com
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