NBI Juiceworks introduced Sun Shower Light ‘N Healthy Super Juice beverages. Packaged in 64-ounce containers, the product is available in Stamina (Grape Apple), Defense (Fruit & Veggie Berry), Heart Healthy (Tropical Passion), Revitalize (Apple Kiwi Mango) and Strength (Orange Crème) flavors. Light ‘N Healthy Super Juice flavors contain sucralose. Each flavor contains 10 calories per serving and all are fortified with “Lifeguard Protection,” the company’s blend of ingredients, including protein, calcium, potassium, magnesium, folate and vitamins A, C, E, D, B3, B5, B6 and B12.
Samuel Adam’s new brew
The Boston Beer Co. unveiled its Samuel Adams Hallertau Imperial Pilsner, which uses a Bavarian Noble hop. The new beer is brewed with approximately 12 pounds per barrel of Hallertau Mittelfrueh hops, the company says. Samuel Adams Hallertau Imperial Pilsner is available in four-packs of 12-ounce bottles, which retail for $9.99.
Red wine blend
Sutter Home introduced a new red wine blend of Merlot, Zinfandel and Moscato called Red. The Moscato brings a floral note to the wine, the company says. Red was released in August, and a 750-ml. bottle retails for $5.99.
Unilever United States Inc. introduced Promise SuperShots to help control blood pressure. The 3-ounce bottles contain 350 mg. of potassium, which is similar to the amount found in a small banana. The shot also has 2 grams of plant sterols, which are clinically proven to reduce cholesterol, the company says. Promise SuperShots are available in Strawberry Banana, Peach Apricot and Mixed Berry flavors. The shots are low in sodium and fat, are cholesterol free and contain a natural and artificially flavored fruit blend. The shots are priced at $3.99 for a four-pack.
Triple A Products developed VitaZest, a bottled water with fruit and vitamins. The water is available in Blueberry, Pomegranate, Pineapple, Passion Fruit, Kiwi Strawberry and Green Tea flavors. VitaZest is sweetened with Splenda, and does not contain any carbohydrates, calories or sugar, the company says. Vitazest is packaged in 20-ounce bottles and retails for $1.39 in grocery stores, and between $1.49 and $1.99 in convenience stores.
Beacon Beverage Imports and Fischer Family Distilleries launched Mata Hari, a Bohemian-style absinthe, in the United States. The absinthe is 120 proof and is made with grand wormwood. It is distilled with natural herbs and is packaged in a 750-ml. bottle.
Orange juice pairs
Simply Orange released two new flavors to its lineup: Simply Orange with Pineapple and Simply Orange with Mango. The juices combine Simply Orange orange juice with mango juice or pineapple juice. The products are made with natural ingredients and are packaged in 59-ounce clear plastic carafes.
Reed’s Inc. introduced Virgil’s Diet Real Cola, a beverage that is sweetened with stevia and contains no caffeine, artificial ingredients or preservatives. The new flavor is an addition to Virgil’s portfolio of diet products, including Diet Root Beer, Diet Cream and Black Cherry Diet Cream. The recipe in Virgil’s Diet Real Cola is based on a cola recipe from the early 1900s, the company says. The drink contains herbs, spices and fruit oils, including kola nut from Africa, clove bud oil from India and vanilla from Madagascar. Available in 12-ounce long-neck bottles and packaged in four-packs, the product retails for $5.99.
The Great Divide Brewing Co. introduced Yeti Imperial Stout, a barrel-aged version of the company’s beer. Yeti Imperial Stout has been aged for 20 months in used barrels from Stranahan’s Colorado Whiskey. The beer is 12.2 percent alcohol by volume and has flavors of oak, vanilla and whiskey, the company says. The beer is packaged in 750-ml. bottles, and 470 bottles will be sold for $25 each in Colorado. The company also introduced Barrel Aged Old Ruffian Barley Wine. The product, similar to the Yeti Imperial Stout, also was aged for 20 months in Stranahan’s barrels. Barrel Aged Old Ruffian Barley Wine is 12.7 percent alcohol by volume and each 750-ml. bottle retails for $25.
SakéOne, a brewer and importer of sake in the United States, released Tombo Shochu. The drink is made in Japan from a barley base. The company says the drink is akin to sake with hints of mango, kiwi and spice. Tombo is packaged in a 750-ml. frosted bottle and is 24 percent alcohol by volume. A bottle retails for $15.
Labrada Nutrition introduced Lean Body On the Go ready-to-drink shakes. The 14-ounce shakes are available in Chocolate Ice Cream, Vanilla Ice Cream, Strawberries and Cream, and Bananas and Cream flavors. Each shake offers 25 grams of LeanPro, protein and 17 percent of the daily value of fiber. The beverages also are fortified with 22 vitamins and minerals, the company says.
Water for charities
Project 7 unveiled Project 7 Purified Water. Each bottle is attached to one of seven areas of global critical need: Build the Future, Feed the Hungry, Heal the Sick, Help Those in Need, Hope for Peace, House the Homeless and Save the Earth. Project 7 will donate 50 percent of the profits from its bottled water sales to seven charities, each supporting a critical need. The bottles were distributed in boxes made from 100 percent post recycled material with no shrinkwrap. Project 7 beverages are packaged in 16.9-ounce bottles and retail for $1.19 to $1.29.
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In the June 2020 issue of Beverage Industry the publication highlights how the pandemic has fast-tracked the digital alcohol delivery market. Also featured in this issue is the annual Top 100 Beverage Companies Report, a look at the U.S. tea market, the latest flavor trends driving formulations and much more.