Items Tagged with 'Budweiser'

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Budweiser reveals ‘Rise As One’ 2014 FIFA World Cup campaign

Beer campaign includes TV ads, special-edition packaging

In anticipation of the upcoming 2014 FIFA World Cup Brazil, St. Louis-based Anheuser-Busch’s Budweiser brand revealed “Rise As One,” a global creative campaign on behalf of its sponsorship of the tournament.


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Budweiser earns second most effective Super Bowl XLVIII ad

Two Budweiser spots appear on Ace Metrix’s list of most effective ads, while two Bud Light commercials make the least effective ads list

Ace Metrix, Mountain View, Calif., revealed the top-performing ads of Super Bowl XLVIII, which honed in on heroes, inspiration and patriotism with the least amount of humor in years, it reports.


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Anheuser-Busch releases Super Bowl commercial teaser

“Hero’s Welcome” spot supports U.S. military

St. Louis-based Anheuser-Busch’s Budweiser brand released a teaser trailer for its “Hero’s Welcome” commercial, which will premiere Feb. 2 during Super Bowl XLVIII. This 60-second advertisement, which is one of five Anheuser-Busch Super Bowl commercials running this year, continues Budweiser’s long-standing support of the U.S. military and celebrates returning troops, the company says.


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Anheuser-Busch InBev to re-acquire Oriental Brewery

Business move will strengthen AB InBev’s position in Asia-Pacific region

Anheuser-Busch InBev (AB InBev), Leuven, Belgium, announced that it will re-acquire Oriental Brewery (OB), a leading brewer in South Korea, from New York-based Kohlberg Kravis Roberts & Co. L.P. (KKR) and Hong Kong-based Affinity Equity Partners for $5.8 billion.


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Anheuser-Busch announces Super Bowl XLVIII ad lineup

Bud Light to debut new creative campaign during the big game

St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev (AB InBev), announced that it will debut five ads during the Super Bowl XLVIII broadcast on Fox on Feb. 2. The company’s Bud Light and Budweiser brands will be featured in 3.5 minutes of game-time commercials.


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Lagers lead with beer drinkers, according to Anheuser-Busch survey

St. Louis-based company toasts National Lager Day

This National Lager Day, Dec. 10, St. Louis-based Anheuser-Busch will raise a toast to the popular beer style — and with good reason. A new survey conducted by the brewer and KRC Research found that many adults still say that lager is their favorite type of beer, despite the ever-increasing interest in different styles of beers and brewing.


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Budweiser commissions art to commemorate 2014 FIFA World Cup Brazil

Real-time artwork represents all competing countries, quest for victory

To celebrate the 2014 FIFA World Cup Brazil, the event’s official beer sponsor, St. Louis-based Anheuser-Busch’s Budweiser brand, partnered with performance painter David Garibaldi to create a commemorative, one-of-a-kind work of art.


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Budweiser Brewmasters’ Project Twelve returns with three new beers

Last year’s program resulted in Budweiser Black Crown as permanent brand extension

Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, is bringing back Budweiser Brewmasters’ Project Twelve on Oct. 28.


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2013 State of the Industry: Beer

Tiers helping beer market

Continuing what was seen during the recession, consumers are either buying more premium-priced beers or buying less beer overall, Jennifer Zegler, beverage analyst at Mintel, Chicago, told Beverage Industry in March.


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Budweiser's patriotic appeal

Anheuser-Busch’s Budweiser brand released its limited-edition red, white and blue packaging.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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