Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.
Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.
The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.
For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.
Based on an annual survey with Pollock Communications and Today’s Dietitian, it seems as though convenience as well as affordability are driving food and beverage shopping patterns for many of today’s consumers.
In this Q&A with Beverage Industry, the GoTab CEO and founder details what prompted his influence for the company and how today’s foodservice and on-premise trends have evolved in wake of the pandemic and other consumer trends.
Direct-to-consumer opportunities are limited for craft spirits purveyors, especially compared with wine, but a November 2022 report shows regular craft spirit drinkers would like the option.