Marketing

‘Racey’ vodka

Fuzzy’s Ultra Premium Vodka signed on as the official vodka of the Izod IndyCar Series and Firestone Indy Lights.
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Diet Pepsi's ‘refreshing’ advertising

PepsiCo debuted its new Diet Pepsi marketing campaign, “Nothing Refreshes Like a Diet Pepsi,” during the 69th annual Golden Globes awards show in January.
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PBR sponsors PBR

Pabst Blue Ribbon has become the exclusive beer partner of Professional Bull Riding.
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Dr Pepper highlights originality

Dr Pepper Snapple Group debuted its new “Always One of a Kind” advertising campaign for Dr Pepper that continues the brand’s 125-year celebration of originality.
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Vodka brands charging kiosks

Patrón Spirits, maker of Patrón XO Cafe and Ultimat Vodka brands, has partnered with GoCharge, a manufacturer and distributor of mobile device charging kiosks, to gain exposure in 50 New York City bars.


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Customer Loyalty Rewards

Chattanooga’s Double-Cola Co. launched a new customer loyalty program in the United States called Reward My Thirst.
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‘Irish True’ campaign

William Grant & Sons Ltd. announced the rollout of a multimillion dollar global investment in Tullamore Dew whiskey with the launch of a global integrated communications campaign, supporting a new “Irish True” theme.
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Acing Rafael Nadal

Bacardi Ltd. launched an international free prize competition to meet its Global Social Responsibility Ambassador Rafael “Rafa” Nadal as part of the award-winning “Champions Drink Responsibly” campaign.
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Fishy promotion

Henry Weinhard’s partnered with Seattle’s fishmongers from Pike Place Fish Market to launch a promotion for craft beer lovers called “Today’s Catch.”
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Roots marketing

Jarritos launched a new campaign to honor its Mexican roots and loyal fans, it says
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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!