Marketing

Brands move out of beverage zone with new collaborations

Heineken releases limited-edition jeans, Gruppo Campari launches 2014 calendar

Best known for its Koma Unwind relaxation drinks and shots, Bebida Beverage Co. (BeBevCo) is taking its expertise into a whole new category: ice cream.


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Newcastle uses ‘Cabvertising’ to market new beer

Marketing campaign supports new limited-edition Newcastle Cabbie Black Ale

Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.


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Holiday promotions help brands spread cheer

Redhook Brewery embraces ugly sweathers, Celestial Seasonings shares warmth

Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them.


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Beverage-makers add special ingredients for unique editions

Marketing promotions aim to preserve Hispanic heritage, feed the hungry

To celebrate the fall equinox, Dogfish Head Craft Brewery brewed a beer that is made with lunar meteorites that have been crushed into dust then steeped like tea in an Oktoberfest-style beer.


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Marketing: Brands entice consumers to join the fun

Miller Lite, Pom encourage fan participation in marketing programs

The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.


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Using social media as a product development tool

Crowdsourcing helps brands develop products to please fans

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.


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Skinnygirl goes from spirits to sweeteners

Consumers have seen a number of new liquid concentrates hit the market, but now the customization trend is coming to the sweeteners segment.


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Sparkling Ice makes its TV premiere

Sparkling Ice made its TV premiere this summer with a 30-second spot dubbed “Dive In.”


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Beverage brands in the social media space

Facebook, YouTube, Twitter offer marketing opportunities

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.


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Marketing: Beverage companies set records, share heritage, promote sustainability

Ceviche Tapas Bar breaks the record for the world’s largest sangria

According to new research, Champagne does “go straight to your head,” in a manner of speaking.


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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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