Marketing

RoFo BevDisHeadgear puts beverages on the brain

RoFo Enterprise Corp. enables consumers to wear their beverages with RoFo Beverage Dispensing Headgear, which can hold and dispense approximately 67 ounces of a beverage in its watertight container made of lightweight, food-grade-quality linear low-density polyethylene and keep it hot, cold or carbonated, according to Randall Flann, owner of RoFo Enterprise Corp.


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Marketing: Contests, brand partnerships, celebrity endorsements help brands stand out

What would the United States be like without beer? A study conducted by John Dunham & Associates, jointly commissioned by the Beer Institute and the National Beer Wholesalers Association, shows that without the beer industry, the U.S. economy could be very different.


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Marketing: Contests, brand partnerships, celebrity endorsements help brands stand out

As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.


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Marketing: New advertising programs, products and charity campaigns aim to attract consumers

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.


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Marketing: New programs, apps, events and contest entice consumers

 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.  


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Marketing: QR codes, apps and contests reach consumers

 Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.  


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Jack Daniel's drinking school

Brown-Forman Corp.’s Jack Daniel’s brand opened an online drinking school to educate consumers about responsible consumption.
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Boston Beer's Marathon

The Boston Beer Co., brewer of Samuel Adams beers, is the official beer sponsor of the 2012 Boston Marathon, taking place this month.
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Sprite's talent search

Sprite, a brand of The Coca-Cola Co., launched a search for undiscovered and “uncontainable” basketball players from around the world, the brand says.
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Voss' clean water campaign

Voss Artesian Water from Norway kicks off its second annual 31 Days to Make a Difference campaign on World Water Day, which is March 22, ending on Earth Day, April 22.
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Multimedia

Videos

Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!