Marketing

Dr Pepper highlights originality

February 15, 2012
Dr Pepper Snapple Group debuted its new “Always One of a Kind” advertising campaign for Dr Pepper that continues the brand’s 125-year celebration of originality.
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Vodka brands charging kiosks

February 8, 2012

Patrón Spirits, maker of Patrón XO Cafe and Ultimat Vodka brands, has partnered with GoCharge, a manufacturer and distributor of mobile device charging kiosks, to gain exposure in 50 New York City bars.


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Customer Loyalty Rewards

January 16, 2012
Chattanooga’s Double-Cola Co. launched a new customer loyalty program in the United States called Reward My Thirst.
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‘Irish True’ campaign

January 16, 2012
William Grant & Sons Ltd. announced the rollout of a multimillion dollar global investment in Tullamore Dew whiskey with the launch of a global integrated communications campaign, supporting a new “Irish True” theme.
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Acing Rafael Nadal

January 16, 2012
Bacardi Ltd. launched an international free prize competition to meet its Global Social Responsibility Ambassador Rafael “Rafa” Nadal as part of the award-winning “Champions Drink Responsibly” campaign.
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Fishy promotion

December 13, 2011
Henry Weinhard’s partnered with Seattle’s fishmongers from Pike Place Fish Market to launch a promotion for craft beer lovers called “Today’s Catch.”
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Roots marketing

November 16, 2011
Jarritos launched a new campaign to honor its Mexican roots and loyal fans, it says
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‘Cheers to Education’

November 16, 2011
J.J. Taylor Distributing Florida Inc., Tampa, Fla., donated $20 million in beer excise taxes to Step Up For Students, a non-profit organization that provides scholarships to underprivileged kindergarten through high school students in Florida.
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Terminal takeover

November 16, 2011
This summer, William Grant & Sons Global Travel Retail and the International Shoppes partnered to bring Hendrick’s Gin to travelers at John F. Kennedy and Philadelphia International Airports. I
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Marketing: Hendrick's Gin, Coca-Cola and Bacardi create new promotions

November 16, 2011
Read about new marketing programs in the beverage industry.
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Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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