Marketing

Marketing: QR codes, apps and contests reach consumers

 Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.  


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Jack Daniel's drinking school

Brown-Forman Corp.’s Jack Daniel’s brand opened an online drinking school to educate consumers about responsible consumption.
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Boston Beer's Marathon

The Boston Beer Co., brewer of Samuel Adams beers, is the official beer sponsor of the 2012 Boston Marathon, taking place this month.
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Sprite's talent search

Sprite, a brand of The Coca-Cola Co., launched a search for undiscovered and “uncontainable” basketball players from around the world, the brand says.
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Voss' clean water campaign

Voss Artesian Water from Norway kicks off its second annual 31 Days to Make a Difference campaign on World Water Day, which is March 22, ending on Earth Day, April 22.
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Marley Coffee delivery

Marley Coffee is bringing its coffee to the streets of New York City for 15 weeks through a promotional partnership with MetroPCS.
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Snapple gets bottled up

Inspired by Dr Pepper Snapple Group brand Snapple juice drinks, Jelly Belly Candy Co., Fairfield, Calif., launched a new line of Jelly Belly jelly beans packaged in miniature Snapple bottles.
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‘Racey’ vodka

Fuzzy’s Ultra Premium Vodka signed on as the official vodka of the Izod IndyCar Series and Firestone Indy Lights.
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Diet Pepsi's ‘refreshing’ advertising

PepsiCo debuted its new Diet Pepsi marketing campaign, “Nothing Refreshes Like a Diet Pepsi,” during the 69th annual Golden Globes awards show in January.
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PBR sponsors PBR

Pabst Blue Ribbon has become the exclusive beer partner of Professional Bull Riding.
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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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