Sparkling kombucha beverage features 5 billion live probiotics
April 5, 2022
Middlebury, Vt.-based kombucha brand Aqua ViTea introduced Aqua Seltzers, a bubbly beverage packed with probiotics for immune and gut health. Like all of Aqua ViTea's beverages, the new Aqua Seltzers are USDA Organic, GMO-free, gluten-free, vegan, and always low in calories and sugar.
ZOA has expanded is healthy energy drink portfolio with a pre-workout supplement: ZOA+. Launching exclusively with GNC, ZOA+ reimagines the traditional powder-based pre-workout options with its zero sugar, 12-ounce ready-to-drink supplement packed with 200 mg of natural caffeine, while maintaining a fruit-forward flavor profile, the company says.
GT’s Living Foods announced the launch of its SYNERGY Peach Paradise Kombucha. Brewed with its signature organic and raw kombucha, SYNERGY Peach Paradise offers a peach and tropical red papaya profile, the company notes.
Percentage of new launch sale to be donated to Global Fund for Women
March 1, 2022
Female-founded Luna Bay Booch, Chicago, announced the launch of a new limited-edition 6% ABV Raspberry Rose flavor to celebrate Women’s History Month. To mark the special occasion, Luna Bay Booch will donate a percentage of sales from the exclusive flavor to the Global Fund for Women.
For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.
Health-Ade announced its newest seasonal flavor: Pineapple Creamsicle. The new flavor leverages the nostalgic and indulgent flavors of a classic creamsicle but with a tangy, bubbly twist, the company says
Brand achieved double-digit sales growth week over week in 2021
February 10, 2022
Chicago-based fairlife LLC, a subsidiary of The Coca-Cola Co., announced that it has surpassed $1 billion in annual retail sales. Founded in 2012, fairlife has pioneered ultra-filtration in the dairy industry through its portfolio of better-for-you products that are leading the value-added dairy category.
Mamma Chia, Carlsbad, Calif., is getting a fresh new look for 2022. Gestalt Brand Lab has completed a comprehensive re-branding project for the chia category innovator.
The Spare Food Co. introduced its newest product: Spare Tonic, created with upcycled whey. The new Spare Tonic is an effervescent, fermented beverage that has been upcycled with 85-90% whey that would have otherwise been discarded in the production of strained (Greek) yogurt, the company says.