Exclusive offers with convenience store coincide with energy drink launch
January 28, 2022
CELSIUS, a brand of Boca Raton, Fla.-based Celsius Holdings Inc., announced a new flavor exclusively available at participating 7-Eleven and Speedway stores. Sparkling Mango Passionfruit CELSIUS energy drink is a combination of sweet and tart for an afternoon pick-me-up, or as the ideal beverage to pair with 7-Eleven snacks, the company says.
Los Angeles-based Califia Farms is kicking off the new year with a variety of new dairy-free beverages that expand the brand’s existing product offering of plant milks, creamers, brewed-to-blend coffees, and barista products using ingredients like almonds, oats, coconuts and more.
Four Sigmatic, the mushroom industry pioneer, launched a new line of coffee creamers: Think, Gut Health and Balance. The Functional Creamers deliver specific benefits from mushrooms, the company says.
The De Soi portfolio of non-alcohol botanic beverages launches in time for Dry January
January 10, 2022
Global pop superstar Katy Perry, in partnership with Los Angeles-based AMASS and its Master Distiller Morgan McLachlan, launched De Soi, a line of sparkling ready-to-drink non-alcoholic apéritifs with natural adaptogens.
PlantBaby, a new direct-to-consumer nutrition brand, announced the release of its launch product, Kiki Milk, which is available in two varieties: Original and Chocolate.
Keep The Happy in Happy Hour aids consumers participating in Dry January
January 3, 2022
Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps.