Not too long ago I tried Not Your Father’s Root Beer at a friend’s college graduation party. The flavored beer was a nice change for me, as it offered a different kind of flavor with less alcohol than a spirit, which I appreciated.
World Beer Cup will honor 94 style categories during CBC
March 15, 2016
More than 13,500 manufacturers and suppliers to the craft brewing industry are expected to attend the 33rd Craft Brewers Conference (CBC) & BrewExpo America, which will take place May 3-6 at the Philadelphia Convention Center, Philadelphia. The annual event will feature a keynote address from Oakland A’s General Manager Billy Beane.
Among the numerous beverage categories, the flavored malt beverage (FMB) segment, also known as progressive adult beverages (PABs), is resonating with consumers based on the convenience it offers, according to this year's beer market report.
Whether it’s the tortoise and the hare, David versus Goliath or small-market sports teams versus large-market franchises, many Americans have a soft spot for the “little” guy. The same could be said for the U.S. beer market in this year's beer report. According to Chicago-based Mintel’s January 2016 report “Beer – US,” craft beer’s market share of U.S. volume sales nearly doubled from 2010 to 2015 — 5.2 percent vs. 10.2 percent, respectively.