GameTime Sports Drink features natural ingredients, low sugar
February 21, 2017
GameTime Hydration Inc., the New York-based parent company of GameTime Sports Drink, announced the launch of a line of alkaline water sports drinks. The initial line includes an alkaline water and three flavored drinks — Punch, Lime and Mango — that have been infused with minerals and vitamins for a crisp, clean taste, the company says.
Once a niche category within the beverage market, better-for-you products have found a home in the mainstream market during the past several years as more consumers focus on their overall health and wellness.
There’s an idiom that states to “feed a cold, starve a fever.” To stay healthy and prevent illnesses like the common cold, consumers increasingly are turning to foods and beverages that are high in natural, immunity-boosting ingredients like antioxidants.
Redesign includes packaging redesign for aluminum cans
December 16, 2016
At NACS 2016, Celsius debuted a brand refresh, including a new logo and packaging design for its 12-ounce cans. The new design includes the addition of a degree symbol that ties to the brand name and creates a globally recognizable symbol, the company says.
Highlights zero-waste achievements in beverage market
November 15, 2016
America’s leading non-alcohol beverage companies are celebrating America Recycles Day, which takes place Nov. 15, with the latest gains in their mission to eliminate all waste going to landfills from their U.S. production facilities, according to the Washington, D.C.-based American Beverage Association (ABA).
With health-and-wellness trends driving product innovation, protein is making its move throughout the aisles as 17 percent of new products contain protein, according to Chicago-based Information Resources Inc.’s August New Product Pacesetters report “Harvesting the Fruits of Innovation Done Right.”
+Red Elixir LLC now offers its self-titled functional beverage, which is designed to recharge, extend and defend the physical body’s response, while increasing the body’s natural performance, the company says.
Inspired by less-traditional sports, like skateboarding, snowboarding and the X-Games, as well as the personality of energy drink brands, Roly Nesi, founder and chief executive officer of Huntington, N.Y.-based ROAR Beverages, was dedicated to changing the game in sports drinks in order to speak to a new generation of consumers.