One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
Just as his 3-year-old thoroughbred Outwork thundered down the race track at the Kentucky Derby earlier this year, BODYARMOR Co-Founder and Chairman Mike Repole is in his own race as he aims to beat the competition in the $11.2 billion global sports drinks market.
Company plans to introduce more organic food and beverage products later on
July 25, 2016
This fall, San Clemente, Calif.-based Villager Goods coconut water will launch an athlete-owned startup company dedicated to inspiring the world's youth to live healthy positive lives in harmony with nature, it says.
Category remains solid performer due to health-and-wellness trends
July 11, 2016
At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.
With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!