Sports Drinks

Salada Tea Therapy Performance drink mixes

November 27, 2013

Redco Foods Inc. launched Salada Tea Therapy Performance drink mix sticks at select GNC stores.


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Zico to send fan to Sochi 2014 Winter Olympic Games

Winner will meet gold medal skier Julia Mancuso
November 5, 2013

El Segundo, Calif.-based Zico Beverages LLC’s same-named coconut water brand announced a sweepstakes through which fans can enter to win a trip for them and a friend to attend the Sochi 2014 Winter Olympic Games and meet 2006 Olympic champion Julia Mancuso.


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Performance beverage-makers discuss choosing ingredients

ANSI, BSN, VPX offer insights into performance beverage formulations
October 16, 2013

When developing a functional drink, beverage-makers have to choose ingredients that will offer desired benefits to the consumer. For Washington, D.C.-based Advanced Nutrient Science International’s Xtreme Shock ready-to-drink (RTD) performance beverages, the brand used the carbohydrate glycerol as a “hyper-hydration” ingredient to replenish lost fluids and hydrate muscle tissues in order to reduce fatigue and boost performance, says Joe Sammarco, vice president of sales. It also used Octopalean, a natural thermogenic ingredient that increases metabolism, stimulate lipolysis and promote insulin sensitivity, he adds.


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Clif Shot launches new sports drinks

Electrolyte Hydration Drink Mix and Protein Recovery Drink Mix offer athletes more options
September 12, 2013

Clif Shot, a brand of Emeryville, Calif.-based Clif Bar & Co., launched two new sports performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix. The introduction of these new products expands the Clif Shot portfolio to provide athletes options for hydration during activity as well as fast-absorbing protein to aid in post-activity recovery, the company says.


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Kate Farms partners with teen racecar driver Tristan Nunez

Brand puts protein power behind the wheel
September 11, 2013

Kate Farms, the creator of Komplete Ultimate Shakes, signed a personal endorsement deal with teen racecar driver Tristan Nunez. In his first race of the partnership, Nunez won the Prototype Challenge race in Baltimore as part of the American Le Mans Series on Sept. 1, making him the youngest driver to claim a victory in the series.


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NuAquos

July 15, 2013

New Whey Nutrition launched a new protein drink line designed to help consumers restore, rehydrate and recover.


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2013 State of the Industry: Sports & protein drinks

New players join the sports drinks team
July 10, 2013

Although sports drinks are commonly marketed for their hydration and workout recovery benefits, some consumers also are looking for low-calorie options, according to Chicago-based Mintel.


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Powerade Zero joins the liquid drink mix segment

New product available in Fruit Punch, Mountain Berry Blast and Orange flavors
June 10, 2013

Atlanta-based The Coca-Cola Co., which launched Dasani Drops in October of last year, launched another brand into the liquid drink mix segment but with a sports drink angle.


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Muscle Milk promotes strikeouts for charity

May 15, 2013

CytoSport’s Muscle Milk partnered with Los Angeles Dodgers pitcher Clayton Kershaw in a charitable marketing partnership.


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Sports and protein drinks share the glory

New players take the field in the sports nutrition category.
May 10, 2013

Last year offered the sports and protein drinks category a big marketing opportunity through the London 2012 Summer Olympics, says Jennifer Zegler, beverage analyst at Chicago-based market research firm Mintel.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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