Sports Drinks

Cocozia enters Sedano’s Supermarkets

Coconut water company also partners with Roma Food Group

Epicurex LLC, North Miami Beach, Fla., has joined forces with Hialeah, Fla.-based Sedano’s Supermarkets to retail its Cocozia 100 percent organic coconut water. Sedano’s Supermarkets is expected to sell the entire Cocozia lineup, including original, coffee, pineapple, mango and chocolate varieties, at its 34 stores in Florida.


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Powerade teams up for 2014 FIFA World Cup campaign

Andrés Iniesta and sports drink brand challenge consumers to reach their own goals

Powerade, a brand of Atlanta-based The Coca-Cola Co., is partnering with Spanish soccer player Andrés Iniesta for its “There’s Power in Every Game” campaign centered around the 2014 FIFA World Cup. Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup, will tell stories about soccer players who have overcome adversity to lift their teammates, rally supporters, and inspire communities through their dedication and achievements in the sport, the company says.


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Core Power sponsors 2014 Reebok Spartan Race series

Protein drink brings natural energy, recovery benefits to athletes

Core Power, a brand of Chicago-based fairlife LLC, signed on as the national sponsor and official protein drink of the 2014 Reebok Spartan Race, a global obstacle race series. The partnership pairs two companies committed to providing athletes and active individuals with tools and experiences designed to enhance sports performance.


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Kees protein drinks

Developed by a registered nurse and a family therapist with expertise in personal training and nutrition, Kees protein drinks were designed to help consumers feel good every day.


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Zico to send fan to Sochi 2014 Winter Olympic Games

Winner will meet gold medal skier Julia Mancuso

El Segundo, Calif.-based Zico Beverages LLC’s same-named coconut water brand announced a sweepstakes through which fans can enter to win a trip for them and a friend to attend the Sochi 2014 Winter Olympic Games and meet 2006 Olympic champion Julia Mancuso.


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Performance beverage-makers discuss choosing ingredients

ANSI, BSN, VPX offer insights into performance beverage formulations

When developing a functional drink, beverage-makers have to choose ingredients that will offer desired benefits to the consumer. For Washington, D.C.-based Advanced Nutrient Science International’s Xtreme Shock ready-to-drink (RTD) performance beverages, the brand used the carbohydrate glycerol as a “hyper-hydration” ingredient to replenish lost fluids and hydrate muscle tissues in order to reduce fatigue and boost performance, says Joe Sammarco, vice president of sales. It also used Octopalean, a natural thermogenic ingredient that increases metabolism, stimulate lipolysis and promote insulin sensitivity, he adds.


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Clif Shot launches new sports drinks

Electrolyte Hydration Drink Mix and Protein Recovery Drink Mix offer athletes more options

Clif Shot, a brand of Emeryville, Calif.-based Clif Bar & Co., launched two new sports performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix. The introduction of these new products expands the Clif Shot portfolio to provide athletes options for hydration during activity as well as fast-absorbing protein to aid in post-activity recovery, the company says.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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