- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Amstel Wheat Bier, a brand of Heineken USA Inc., is a Dutch wheat beer featuring fruit, floral and baked bread aromas with a slightly fruity taste and hoppy undertones, the company says.
Vampt Beverage Corp. launched two new, agave-infused ready-to-drink (RTD) malt beverages: Vampt Smooth Talker and Vampt Midnight Warrior.
Vita Coco, in collaboration with Rihanna, added a new all-natural flavor to its line of coconut waters.
Cold Star Inc.’s Caf Fusion ready-to-drink energy drinks combine an energy boost with the taste of coffee.
First Fruits Beverage Co. launched TrimFit, a flavored water designed to help consumers lose weight.
Spike Beverage LLC introduced FMF Power, an all-natural power beverage released in collaboration with motorcycle racing brand FMF Racing.
Van Gogh Vodka, made at the Royal Dirkzwager Distilleries, added two new flavors to its line of vodkas.
Hood River Distillers Inc.’s new Pendleton 1910 Canadian rye whisky was named in reference to the first Pendleton Round-Up.
Hendrick’s Gin invites consumers to experience the world inside its bottle. (Photos by Jennifer Haderspeck)
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