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Juice & Juice Drinks
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.
Lifeway Foods Inc., Morton Grove, Ill., will launch a new line of kefir drinks featuring vegetable juices this spring.
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Sunny Delight Beverages Co., Cincinnati, to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and additional flavors exclusively for the SodaStream home beverage carbonation system.
After originally introducing its Starbucks Refreshers brand in 2012, Starbucks Coffee Co. now has reformulated and repackaged the juice drinks.
The Coca-Cola Co. introduced Minute Maid Drops made with real fruit juice.
Dr Pepper Snapple Group has expanded past its staple Mott’s apple juice and apple sauce products with a new line of juice drinks.
Port Washington, N.Y.-based Apple & Eve LLC acquired The Switch Beverage Co., a Darien, Conn.-based marketer of 100 percent sparkling juices. The acquisition supports Apple & Eve’s plans for growth and expansion in the school nutrition channel, the company says. Terms of the acquisition were not disclosed.
Jamba Juice Co., Emeryville, Calif., announced the first results of a three-part survey about freshly squeezed juice. The survey, conducted by Palo Alto, Calif.-based YouGov, polled a representative national sample of more than 2,200 Americans and revealed their views on juice and, in particular, how their perspectives on green juice vary.
After launching Kickstart by Mountain Dew for the morning drinking occasion last year, PepsiCo Inc. added Black Cherry and Limeade flavors to its Kickstart by Mountain Dew lineup to fulfill the nighttime drinking occasion.
Although consumers might have classified coconut water as an “exotic” beverage in the past, it’s quickly becoming more mainstream.
Open to regular and associate members of the Juice Products Association, the annual meeting offers networking, educational and business opportunities to build new and lasting relationships that are long-standing with other members.Read More