Juice & Juice Drinks

Trend articles, new products and news related to juice and juice drinks.

ARTICLES

Naked Kale Blazer

April 16, 2014

PepsiCo Inc. added Naked Kale Blazer to its Veggies line of juices.


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The Coca-Cola Co. reports Q1 2014 results

Media investments help drive brand growth
April 15, 2014

Atlanta-based The Coca-Cola Co. reported worldwide volume growth of 2 percent as well as volume and value share gains for its non-alcohol ready-to-drink (NARTD) beverages portfolio during the first quarter of 2014.


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V8 Splash Lemonades

March 28, 2014

Campbell Soup Co. extended its V8 Splash portfolio with V8 Splash Lemonade and Strawberry Lemonade.


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Cheribundi juice drinks expand into Walmart

Tart cherry juice company to add 2,100 locations to distribution network
March 18, 2014

Cheribundi Inc., Boulder, Colo., announced that two of its top-selling Fruit Refresh blends, Lemonade Refresh and Cranberry Refresh, now are available in 2,100 Walmart locations. These products will be merchandised in the juice aisle.


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Little Miracles Organic Energy

March 14, 2014

After establishing its brand in 25 countries, Little Miracles has brought Little Miracles Organic Energy drinks to the U.S. market.


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Jamba Juice reinforces its commitment to juicing with new juices

New smoothies and Boost highlight health benefits of kale
March 11, 2014

Jamba Juice Co., Emeryville, Calif., reinforced its commitment to whole food blending and juicing with three new or enhanced smoothie menu items.


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Good2grow appeals to kids, parents through animated characters

March 10, 2014

“We know through all of our research … that a kid is not [just] a kid,” says Carl Sweat, chief marketing officer of In Zone Brands Inc., Atlanta.


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In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories
March 10, 2014

Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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Brisk announces ‘Not Half Bad’ marketing campaign

Half & Half iced tea-and-lemonade beverages available in 24-ounce cans, 1-liter bottles
March 7, 2014

Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.


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New Lifeway drink combines vegetable juices and probiotics

Lifeway Veggie Kefir will debut at Natural Products Expo West
March 6, 2014

Lifeway Foods Inc., Morton Grove, Ill., will launch a new line of kefir drinks featuring vegetable juices this spring.


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Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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