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Juice & Juice Drinks
PepsiCo Inc. added Naked Kale Blazer to its Veggies line of juices.
Atlanta-based The Coca-Cola Co. reported worldwide volume growth of 2 percent as well as volume and value share gains for its non-alcohol ready-to-drink (NARTD) beverages portfolio during the first quarter of 2014.
Campbell Soup Co. extended its V8 Splash portfolio with V8 Splash Lemonade and Strawberry Lemonade.
Cheribundi Inc., Boulder, Colo., announced that two of its top-selling Fruit Refresh blends, Lemonade Refresh and Cranberry Refresh, now are available in 2,100 Walmart locations. These products will be merchandised in the juice aisle.
After establishing its brand in 25 countries, Little Miracles has brought Little Miracles Organic Energy drinks to the U.S. market.
Jamba Juice Co., Emeryville, Calif., reinforced its commitment to whole food blending and juicing with three new or enhanced smoothie menu items.
“We know through all of our research … that a kid is not [just] a kid,” says Carl Sweat, chief marketing officer of In Zone Brands Inc., Atlanta.
Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.
Lifeway Foods Inc., Morton Grove, Ill., will launch a new line of kefir drinks featuring vegetable juices this spring.