Bottled Water

Trend articles, new products and news related to bottled and enhanced water beverages.

ARTICLES

Sodastream repositions focus to emphasize health and wellness

Company aims to encourage consumers to drink more water

SodaStream International Ltd., Airport City, Israel, announced a commitment to shift its focus toward health and wellness and highlighting the importance of hydration in a healthy and active lifestyle.


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Sparkling Ice teams up with NBA MVP in new ad campaign

“The Bold and the Best” celebrates Kevin Durant’s career

Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.


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Sparkling Fruit2O Lime Twists

Sunny Delight Beverages Co. will extend its Sparkling Fruit2O lineup with a new line of Lime Twists.


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Jones Sparkling Water

In response to consumer demands for healthier products, Jones Soda Co. ventured past the carbonated soft drinks category and entered the sparkling water category with the launch of its new Jones Sparkling Water line.


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Bottled water consumption rises

Sparkling water continues to lead category growth

For decades, consumers have strived to live by the unofficial rule of drinking eight glasses of water a day. Although this mantra is well-known throughout the United States, many consumers don’t drink as much water as they should. However, that has begun to change in recent months.


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Omega Brands to acquire Omega Infusions

Company also enters 20-year supply agreement with Oceans Omega

Omega Brands Corp., Tampa, announced that it has entered into a definitive agreement with Mycell Technologies LLC, Paramus, N.J., to purchase certain specified assets related to its Omega Infusion omega-3-infused beverages and nutritional shots. Omega Brands also entered into a 20-year supply agreement with Oceans Omega LLC, a wholly-owned subsidiary of Mycell Technologies, for its proprietary omega emulsion.


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IBWA infographic highlights bottled water’s health benefits

Infographic also notes industry’s small water use

The bottled water industry is efficient when it comes to both calories and water use, according to a new infographic released by the International Bottled Water Association (IBWA), Alexandria, Va. Consumers can cut billions of calories by choosing bottled water instead of another packaged drink and support an industry that uses little water, it says.


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Wat-aah! partners with pop artist Ariana Grande

Music artist joins bottled water company as equity holder and partner

New York-based Wat-aah! announced a marketing and long-term equity partnership with pop artist Ariana Grande.


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Jones Soda launches new line of sparkling waters

Brand also launches ‘Tabs For Tees’ promotion

Jones Soda Co., Seattle, released its new Jones Sparkling Water line in response to consumer demand for healthier products. The sparkling waters are made with only water and natural flavors and do not contain any added sweeteners, colors or artificial preservatives.


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Vaspen

During the fourth quarter of 2014, SCC Partners Group LLC plans to release Vaspen still and sparkling waters sourced from the Sweetwater Lake Spring in Colorado’s Sweetwater Canyon.


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EVENTS

Industry

2015 SBW INT'L High-end Bottled Drinking Water EXPO

4/16/15
CIEC-Beijing
6 East Beisanhuan Road,Chaoyang District,Beijing,100028 P.R.China
Beijing
China
Contact: Angie You

The fair will be held at the CIEC, China International Exhibition Center (Beijing), which offers an exhibition space of 15,000 square meters.

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Industry

SBW Expo 2015

4/16/15
China International Exhibition Center
Beijing
China
Contact: Angie You

SBW High-end Bottled Drinking Water Exhibition is largest exhibition in the bottled Drinking water industry.

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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI November 2014

2014 November

The November 2014 Beverage Industry includes a cover story on Mamma Chia, as well as articles about almond milk, Veev vodka, and mass merchandisers. Check it out today!

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Dairy drinks/Dairy alternatives

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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