Fiji Water Co., part of the Roll Global LLC family of companies, launched a custom, reusable straw for its bottled water.

When Rose Cameron spoke with Beverage Industry for its August 2012 edition, the Wat-aah founder and chief executive officer expressed the roots of her mission to convince kids that water can be a cool drink. But in order to make water the No. 1 hydration choice for kids, Cameron knows it will take building an emotional desire toward the Wat-aah brand to accomplish that goal.

 Nestlé Waters North America’s (NWNA) Arrowhead 100% Mountain Spring Water brand introduced its 500-ml ReBorn bottle, made with 50 percent recycled polyethylene terephthalate (rPET), in the Eco-Shape bottle design.  

Being the nation’s largest privately held Pepsi-Cola bottler is no easy feat, but for Raleigh, N.C.-based Pepsi Bottling Ventures (PBV), the dedication of its people and partners is how it’s able to maintain its high standards at the company’s 28 bottling and distribution facilities in North Carolina, New York, Maryland, Delaware, Vermont, Idaho and South Carolina.

 Icelandic Water Holdings ehf, the makers of Iceland Glacial natural spring water, launched a new home delivery system.  

Cuipo LLC launched Cuipo Purified Water, a premium bottled water brand dedicated to saving the rainforest.

 Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).  

Nestlé Waters North America (NWNA), Stamford, Conn., announced that its current president and chief executive officer, Kim Jeffery, plans to step down from that position after 34 years with the company, including 20 years in that role, to assume a non-executive chairman position effective Feb. 1, 2013.

 Famous Mineral Water Co.’s brand Crazy Water hosted its 33rd annual Crazy Water festival last month to celebrate the history of Mineral Wells, Texas, and its acclaimed natural mineral water, which was believed to treat health maladies when it was discovered in the late 1800s, it says.  

 A brand of Danone, Evian Natural Mineral Water carries on its celebration of youth and purity with the release of the newest addition to its limited-edition bottle collection by American designer Diane von Furstenberg.