Beverage Industry Magazine

2013 May

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

Cover Story

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Features

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Up Close With: Revolution Brewing

Company plans to be Chicago’s No. 1 craft brewery
jessica Jacobsen
Jessica Jacobsen
May 10, 2013

With a title like chairman of the party, Josh Deth of Revolution Brewing has a tall order to fill. The Chicago-based craft brewery went from operating solely as a brewpub to opening a brewery for its consumer packaged goods (CPG) business last spring, but the idea of Revolution Brewing began much earlier than that.


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Sports and protein drinks share the glory

New players take the field in the sports nutrition category.
Jennifer Storelli
May 10, 2013

Last year offered the sports and protein drinks category a big marketing opportunity through the London 2012 Summer Olympics, says Jennifer Zegler, beverage analyst at Chicago-based market research firm Mintel.


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Liquid supplements make strides in a changing landscape

Consumers show favorable image of supplements.
jessica Jacobsen
Jessica Jacobsen
May 10, 2013

The old saying that “An apple a day keeps the doctor away” might someday transition to “A supplement a day keeps the doctor away” as topics such as the U.S. obesity rate, an aging baby boomer generation, and increased energy/alertness continue to bring attention to the nutritional/dietary supplement segment, according to market research firms.


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Columns

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Discount retailers increase their market share

Store openings, growing acceptance contribute to channel success.
jessica Jacobsen
Jessica Jacobsen
May 15, 2013

Similar to how fast food restaurants added dollar or value menus in order to entice consumers, the value proposition for discount retailers has helped dollar retail chains gain market share against traditional retail formats.


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Digestive health ingredients get ‘gutsy’

Digestive health drinks follow wellness trend’s lead.
Stephanie Cernivec
May 15, 2013

Across the globe, consumers continue to seek more nutritional foods, beverages and supplements in order to improve their digestive health, according to a report by DuPont Nutrition & Health, Reigate, United Kingdom. As a result, digestive health is the largest segment of the functional foods market in Europe, Japan and South America, and it is on its way to becoming the largest functional segment in the United States as well, the report states.


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IFT hosts annual meeting and food expo

R&D show provides networking, educational opportunities.
May 15, 2013

The Institute of Food Technologists (IFT) will host its annual meeting and food expo July 13-16 at McCormick Place South in Chicago. The event invites food science and technology professionals to attend and learn about the newest products, trends, tools and techniques in the ingredient, equipment, processing and packaging sectors as well as the companies behind them. More than 1,000 exhibitors are scheduled to present at this year’s expo.


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R&D News: May 2013

R&D News from around the world.
May 15, 2013

Virginia Dare, Brooklyn, N.Y., and We-e Flavors of China signed a joint venture agreement Dec. 31, 2012, to establish a new, full-service flavor company based in Shanghai.


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Mid-America Trucking Show 2013 post-show report

Trucking trade show highlights refined product lines.
Tom Kelley
May 15, 2013

Each year in March, the trucking industry comes together in Louisville, Ky., for its single largest event, the Mid-America Trucking Show (MATS). As the industry’s key event, it’s fairly common for the chief executive officers of exhibiting companies to report on recent performance and prognosticate about the year to come.


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Carts and hand trucks bend to meet ergonomic concerns

Delivery equipment helps create a safer working environment.
Jennifer Storelli
May 15, 2013

According to the Occupational Safety and Health Administration (OSHA), musculoskeletal disorders (MSDs), or ergonomic injuries, are one of the most common injuries route delivery drivers encounter and accounted for 33 percent of all workplace injuries and illnesses requiring days away from work for all occupations in 2011.


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Supplier's Marketplace: May 2013

New software, distribution and inspection equipment, packages and more.
May 15, 2013

Vacuum Barrier Corp. added the new MiniDose to its Nitrodose liquid nitrogen injection line.


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The recipe for food and beverage brand communication

Rohit Arora
May 15, 2013

Let’s admit it; we all, in some way, have “a foodie mindset.” It’s in human nature to be experimental with food and give in to indulgence sometimes — and for a few, most-times. People tend to form a subliminal relationship with what they eat and drink that in turn affects our eating habits.


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Partnerships holding strong in beverage market

jessica Jacobsen
Jessica Jacobsen
May 15, 2013

I recently returned home from my first of seven weddings this year. Although the travel might not be the most exciting part of the upcoming nuptials, hearing the individual couples explain what their new union means to them is always enjoyable. But partnerships aren’t only important in marriage. In actuality, consumer packaged goods companies are constantly forming their own partnerships in order to strengthen their brands and deliver to consumers.


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Don’t forget the boomers

Stephanie Cernivec
May 15, 2013

If life were a game of Monopoly, many marketers would be preparing to “go back to go,” according to a report by The Nielsen Co. and BoomAgers LLC titled “Boomers: Marketing’s Most Valuable Generation.” Once a generation reaches the cut-off age of 49, marketers typically turn their focus to a younger group in the 18- to 49-year-old range, the report states. However, this shift in attention is not such a great idea, it suggests.


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Feet on the street

Jennifer Storelli
May 15, 2013

As RealBeanz Director of Public Relations and Social Media Jenna Burke told me in last month’s Up Close With story, it can be hard for consumers to experience a product and develop a relationship with a brand if the main connection with a brand is through social media and advertising. Instead, it’s the face-to-face encounters with a brand at events that really help consumers become fans, she said.


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Craft Brewers Conference grows

May 15, 2013

Just as craft beer continues to expand, the Craft Brewers Conference (CBC) & BrewExpo America has grown. Organized by the Brewers Association (BA), a non-profit trade organization based in Boulder, Colo., the CBC attracted 6,400 brewing professionals and approximately 440 exhibitors from March 26 to 29, in Washington, D.C.


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