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The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!
Like companies across all categories within the beverage industry, players in the tea category are fighting for consumers’ attention.
Since its founding in 1969 by a group of entrepreneurs, Celestial Seasonings has remained situated against a backdrop of the Rocky Mountains in Boulder, Colo.
With a title like chairman of the party, Josh Deth of Revolution Brewing has a tall order to fill. The Chicago-based craft brewery went from operating solely as a brewpub to opening a brewery for its consumer packaged goods (CPG) business last spring, but the idea of Revolution Brewing began much earlier than that.
Last year offered the sports and protein drinks category a big marketing opportunity through the London 2012 Summer Olympics, says Jennifer Zegler, beverage analyst at Chicago-based market research firm Mintel.
The old saying that “An apple a day keeps the doctor away” might someday transition to “A supplement a day keeps the doctor away” as topics such as the U.S. obesity rate, an aging baby boomer generation, and increased energy/alertness continue to bring attention to the nutritional/dietary supplement segment, according to market research firms.
Versatility can be a key component in many forms of business. For beverage manufacturers, developing products that are not only refreshing but also functional is not an uncommon practice; however, versatility doesn’t end with the finished product; it also can extend to its packaging — even its secondary packaging.
Similar to how fast food restaurants added dollar or value menus in order to entice consumers, the value proposition for discount retailers has helped dollar retail chains gain market share against traditional retail formats.
Across the globe, consumers continue to seek more nutritional foods, beverages and supplements in order to improve their digestive health, according to a report by DuPont Nutrition & Health, Reigate, United Kingdom. As a result, digestive health is the largest segment of the functional foods market in Europe, Japan and South America, and it is on its way to becoming the largest functional segment in the United States as well, the report states.
The Institute of Food Technologists (IFT) will host its annual meeting and food expo July 13-16 at McCormick Place South in Chicago. The event invites food science and technology professionals to attend and learn about the newest products, trends, tools and techniques in the ingredient, equipment, processing and packaging sectors as well as the companies behind them. More than 1,000 exhibitors are scheduled to present at this year’s expo.
As consumers’ taste preferences shift away from intensely sweet and toward tarter flavor profiles, cherries have an opportunity to fill the flavor gap, according to experts.
Anheuser-Busch’s Budweiser brand introduced a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo.
Virginia Dare, Brooklyn, N.Y., and We-e Flavors of China signed a joint venture agreement Dec. 31, 2012, to establish a new, full-service flavor company based in Shanghai.
Just as zone defense is used in basketball as a means to defend specific zones of the court and ultimately protect the goal, zone defense in conveyors also works to protect a goal — but this time the goal is a product or package.
Each year in March, the trucking industry comes together in Louisville, Ky., for its single largest event, the Mid-America Trucking Show (MATS). As the industry’s key event, it’s fairly common for the chief executive officers of exhibiting companies to report on recent performance and prognosticate about the year to come.
According to the Occupational Safety and Health Administration (OSHA), musculoskeletal disorders (MSDs), or ergonomic injuries, are one of the most common injuries route delivery drivers encounter and accounted for 33 percent of all workplace injuries and illnesses requiring days away from work for all occupations in 2011.
Vacuum Barrier Corp. added the new MiniDose to its Nitrodose liquid nitrogen injection line.
What would the United States be like without beer? A study conducted by John Dunham & Associates, jointly commissioned by the Beer Institute and the National Beer Wholesalers Association, shows that without the beer industry, the U.S. economy could be very different.
Let’s admit it; we all, in some way, have “a foodie mindset.” It’s in human nature to be experimental with food and give in to indulgence sometimes — and for a few, most-times. People tend to form a subliminal relationship with what they eat and drink that in turn affects our eating habits.
I recently returned home from my first of seven weddings this year. Although the travel might not be the most exciting part of the upcoming nuptials, hearing the individual couples explain what their new union means to them is always enjoyable. But partnerships aren’t only important in marriage. In actuality, consumer packaged goods companies are constantly forming their own partnerships in order to strengthen their brands and deliver to consumers.
If life were a game of Monopoly, many marketers would be preparing to “go back to go,” according to a report by The Nielsen Co. and BoomAgers LLC titled “Boomers: Marketing’s Most Valuable Generation.” Once a generation reaches the cut-off age of 49, marketers typically turn their focus to a younger group in the 18- to 49-year-old range, the report states. However, this shift in attention is not such a great idea, it suggests.
As RealBeanz Director of Public Relations and Social Media Jenna Burke told me in last month’s Up Close With story, it can be hard for consumers to experience a product and develop a relationship with a brand if the main connection with a brand is through social media and advertising. Instead, it’s the face-to-face encounters with a brand at events that really help consumers become fans, she said.
Just as craft beer continues to expand, the Craft Brewers Conference (CBC) & BrewExpo America has grown. Organized by the Brewers Association (BA), a non-profit trade organization based in Boulder, Colo., the CBC attracted 6,400 brewing professionals and approximately 440 exhibitors from March 26 to 29, in Washington, D.C.