With the exception of the Ford Super Duty launch coming later in the year, new truck model news will be comparatively thin for 2016, but that’s not to say that all is quiet. Most truck manufacturers have announced at least one or two refinements for 2016, while others have been more prolific.
A common expression in marketing is “Sell the sizzle, not the steak.” Although the consumer might need food for sustenance, it’s the sound of the sizzle that makes them want a steak instead of a peanut butter and jelly sandwich.
Outside of the big corporate brands, few modern breweries have a heritage that stretches across five generations. John H. Sleeman – great-great-grandfather of current proprietor John W. Sleeman – started in 1834 building a business inspired by the brewing recipes developed by his ancestors.
As the truck industry's single-largest event, the Mid-America Trucking Show (MATS), which takes place each year in Louisville, Ky., is the focal point for new product introductions by truck manufacturers and suppliers.
It’s fairly common in business, psychology and elsewhere to incentivize the type of behavior one desires. Within the beverage industry, sales and marketing departments rely on numerous incentive programs, both internally with staff and externally with retailers.