Items Tagged with 'Smirnoff'

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Smirnoff White

June 16, 2014

Diageo released its new super-premium Smirnoff White vodka exclusively at duty-free stores across the globe.


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Beverage brands get social with Pinterest promotions, Twitter contests

New products draw inspiration from social media, consumer requests
March 14, 2014

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.


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Smirnoff launches ‘Guiltless Pleasures’ Pinterest contest

Contest coincides with launch of Smirnoff Sorbet Light Pineapple Coconut
February 12, 2014

Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, launched the “Guiltless Pleasures” Pinterest contest to celebrate female consumers’ guiltless pleasures. As part of the contest, three women will have the opportunity to make their Pinterest aspirations a reality by pinning the things they love. The contest is timed in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, a guilt-free treat, the company says.


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Smirnoff Sorbet Light Pineapple Coconut

January 28, 2014

Diageo expanded its Smirnoff Sorbet Light vodka line with the addition of Pineapple Coconut.


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Smirnoff releases holiday vodka

Smirnoff No. 21 Vodka Celebration Edition bottle showcases holiday cheer
November 21, 2013

Norwalk, Conn.-based Diageo introduced the Smirnoff No. 21 Vodka Celebration Edition bottle for the holidays.


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Smirnoff introduces new vodka flavors

October 16, 2012

Smirnoff, a brand of Norwalk, Conn.-based Diageo, added new dessert-flavored vodkas to its portfolio to kick start the holiday season.


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Diageo’s freeze-and-squeeze pouches

August 15, 2012

 Diageo USA introduced new varieties of Parrot Bay and Smirnoff frozen malt beverage pouches.  


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Smirnoff Ice Tropical Fruit and Smirnoff Signature Screwdriver

February 10, 2012

Diageo North America launched two new flavored malt beverages: Smirnoff Ice Tropical Fruit and Smirnoff Signature Screwdriver.


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Smirnoff Whipped Cream and Fluffed Marshmallow

November 7, 2011

Smirnoff Vodka’s two newest flavors, Whipped Cream and Fluffed Marshmallow, are triple distilled and 10 times filtered.


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Smirnoff Coconut

October 17, 2011

Diageo North America introduced a new flavor to its Smirnoff portfolio.


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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